Table of Contents
Introduction 1
Book I: eBay Basics 5
Chapter 1: Hooking Up with Online Technology 7
Chapter 2: Navigating through eBay 21
Chapter 3: Signing Up and Getting Started 37
Chapter 4: Knowing eBay Sales 57
Chapter 5: Checking Out the Seller and Leaving Feedback 79
Chapter 6: Bidding to Win 103
Chapter 7: Completing the Transaction 125
Chapter 8: Participating in the Community 141
Book II: Essential Tools 163
Chapter 1: Researching on eBay 165
Chapter 2: Researching Collectible Prices 185
Chapter 3: Five-Star Customer Service Through Eloquent Communications 207
Chapter 4: Letting PayPal Help You Manage the Money 221
Chapter 5: Using eBay’s Management Tools 237
Book III: Selling Like a Pro 261
Chapter 1: Be Sure Your Listings Make Cents 263
Chapter 2: Knowing the Finer Points of Selling 281
Chapter 3: Listing Items for Sale 311
Chapter 4: Listing via eBay’s Turbo Lister 347
Chapter 5: Running Your Business on My eBay 361
Book IV: Sourcing Merchandise 381
Chapter 1: Understanding Online Retailing 383
Chapter 2: Sourcing Merchandise Like the Pros 395
Chapter 3: Selling Other People’s Stuff Online 417
Chapter 4: Sourcing Liquidation and Drop-Shipping 433
Book V: Presenting Your Items 445
Chapter 1: Your eBay Photo Studio 447
Chapter 2: Mastering eBay Photography 463
Chapter 3: Designing Your Website, Listings, and Blogs with HTML 479
Chapter 4: Getting Your Photos Ready for eBay 503
Chapter 5: Getting Your Photos on eBay and the Web 513
Book VI: Extending Your Reach 523
Chapter 1: Developing Your Web Presence 525
Chapter 2: Marketing Tools for Your Web Presence and Social Media 535
Chapter 3: Tapping PayPal Resources to Expand Sales 549
Book VII: Storing and Shipping 557
Chapter 1: Organizing Your Merchandise and Shipping Area 559
Chapter 2: Shipping without Going Postal 581
Chapter 3: Insuring Your Item’s Delivery 607
Book VIII: Power Selling on eBay 621
Chapter 1: Going Pro with eBay’s Selling Manager 623
Chapter 2: Managing Sales with eBay Apps and Third-Party Tools 641
Chapter 3: Attaining PowerSeller and Top Rated Seller Status 657
Chapter 4: Deciding When You Need an eBay Store 667
Book IX: Office and Legal 689
Chapter 1: Getting Legal with the State and the Feds 691
Chapter 2: The Joys of Taxes and Business Reporting 707
Chapter 3: Taking Care of Your Finances 723
Chapter 4: Keeping You and Your Business Secure Online 741
Chapter 5: Networking Your Office 757
Index 767