Economics And Management Of Competitive Strategy

Economics And Management Of Competitive Strategy

by Daniel F Spulber
ISBN-10:
9812838465
ISBN-13:
9789812838469
Pub. Date:
06/18/2009
Publisher:
World Scientific Publishing Company, Incorporated

Hardcover

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Overview

Economics And Management Of Competitive Strategy

This book provides a comprehensive and integrated approach to management strategy that is based on economics. A basic introductory strategy text that integrates economic analysis with management strategy, it takes into account global competition and high-tech (Internet) developments, and recognizes that companies today can no longer expect to sustain competitive advantage but must rely on innovation (of products, processes, and transactions). Although many of the principles are illustrated with numerical examples, the text does not require a background course in economics or mathematics, and does not contain technical graphs or equations. Thus, the book is suitable for undergraduate managerial economics and strategy courses, as well as for introductory MBA courses in business strategy and as a companion to case studies.

Product Details

ISBN-13: 9789812838469
Publisher: World Scientific Publishing Company, Incorporated
Publication date: 06/18/2009
Edition description: New Edition
Pages: 520
Product dimensions: 8.70(w) x 11.00(h) x 1.20(d)

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