The Economics of E-Commerce and the Internet with Economic Applications Card / Edition 1 available in Hardcover
This book provides an economic analysis of e-commerce and the Internet. The book takes a broad approach in looking at the microeconomic structure, competitive strategy and efficiency, as well as social and legal implications of the e-commerce revolution. The unique approach of the book is its demonstration of economic tensions, economic forces acting in concert or in opposition, that are consistently affecting the continuing development of e-commerce.
|Edition description:||College Edition|
|Product dimensions:||8.56(w) x 11.12(h) x 0.85(d)|
About the Author
Edward J. Deak is a professor at Fairfield University in Connecticut, with a Ph.D. from the University of Connecticut. In addition to e-commerce, Professor Deak's research interests include economic forecasting, antitrust and regulation.
Table of Contents
PART 1: INTRODUCTION AND BACKGROUND TOPICS 1. An Introduction to the Economics of e-Commerce and the Internet 2. Microeconomic Models of e-Commerce 3. The Technology Behind e-Commerce and the Internet PART 2: MARKET STRUCTURE TOPICS 4. Measuring e-Commerce ConcentrationA Characteristic of Market 5. Entry BarriersA Structural Factor Limiting e-Competition 6. Legal/Institutional Entry Barriers: Patents, Copyrights, Government Franchises 7. Copyrights and e-Commerce: Protecting Intellectual Property in the Digital Age 8. Structural Change Through Mergers PART 3. MARKET CONDUCT TOPICS 9. Creating + Sustaining + Challenging Market Dominance in e-Commerce 10. e-Commerce Pricing and Revenue Strategies 11. e-Commerce Strategic Behavior: Product Differentiation and Promotion PART 4: MARKET PERFORMANCE TOPICS 12. e-Commerce and Profitability 13. e-Commerce Efficiency and Productivity 14. Venture Capitalists and IPOs 15. Learning from Dot-com Failures 16. e-Commerce Industry Applications: Health Care, Education PART 5: ISSUES IN E-COMMERCE AND THE INTERNET 17. Issues in e-CommerceThe Taxation of e-Tailing 18. Issues in e-CommerceThe Economics of Internet Privacy and Security 19. Issues in e-Commercee-Commerce and Society 20. The Future of e-Commerce and the Internet