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For courses in managerial economics.
Teaching students managerial economics through real examples, real businesses, with real-life situations
The Economics of Managerial Decisions, 1st Edition teaches students how to make business decisions by blending the qualitative and quantitative aspects of the course. Using examples from different sectors of the economy, the authors present real examples, such as Pizza Hut, to teach the concepts of production and cost, and KV Pharmaceuticals, to talk about monopoly -- helping students see how theory is applied in different contexts. Students learn these skills and then master them using Auto-Graded Excel Projects and Decision-Making Mini-Sims within the accompanying MyLab™, to ensure they not only understand, but can also apply, the economics of making a managerial decision.
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0134640993 / 9780134640990 Economics of Managerial Decisions, The, Student Value Edition Plus MyLab Economics with Pearson eText -- Access Card Package, 1/e
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About the Author
Roger Blair is the Walter J. Matherly Professor and chair of economics at the University of Florida. He has been a visiting professor at the University of Hawaii and the University of California-Berkeley as well as Visiting Scholar in Residence, Center for the Study of American Business, Washington University. Professor Blair’s research centers on antitrust economics and policy. He has published 10 books and 200 journal articles. He has also served as an antitrust consultant to numerous corporations including Intel, Anheuser-Busch, TracFone, Blue Cross-Blue Shield, Waste Management, Astellas Pharma, and many others.
Mark Rush is a professor of economics at the University of Florida. Prior to teaching at Florida, he was an assistant professor of Economics at the University of Pittsburgh. He has spent eight months at the Kansas City Federal Reserve Bank as a visiting scholar. Professor Rush has taught MBA classes for many years and has won teaching awards for his classes. He has published in numerous professional journals, including the Journal of Political Economy, the Journal of Monetary Economics, the Journal of Money, Credit, and Banking, the Journal of International Money and Finance, and the Journal of Labor Economics.
Table of Contents
PART I: ECONOMIC FOUNDATIONS
1. Managerial Economics and Decision Making
2. Demand and Supply
3. Measuring and Using Demand
PART II: MARKET STRUCTURES AND MANAGERIAL DECISIONS
4. Production and Costs
5. Perfect Competition
6. Monopoly and Monopolistic Competition
7. Cartels and Oligopoly
8. Game Theory and Oligopoly
9. A Manager’s Guide to Antitrust Policy
PART III: MANAGERIAL DECISIONS
10. Advanced Pricing Decisions
11. Decisions About Vertical Integration and Distribution
12. Decisions About Production, Products, and Location
13. Marketing Decisions: Advertising and Promotion
14. Business Decisions Under Uncertainty
15. Managerial Decisions About Information
16. Using Present Value to Make Multi-Period Managerial Decisions
The following content is posted on www.pearsonhighered.com :
WEB APPENDIX: The Business Plan
WEB CHAPTER: Franchising Decisions