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Economics of Strategy, 3rd Edition / Edition 3
     

Economics of Strategy, 3rd Edition / Edition 3

by David Besanko, David Dranove, Mark Shanley, Mark Schaefer
 

ISBN-10: 047121213X

ISBN-13: 9780471212133

Pub. Date: 05/23/2003

Publisher: Wiley

Covering the broad sweep of modern economics and strategy research, this comprehensive book broke new ground in its original edition by applying modern economic principles to study the firm's strategic position. Completely updated and revised, this new edition integrates recent insights from the theory of the firm, industrial organization, and strategy research,

Overview

Covering the broad sweep of modern economics and strategy research, this comprehensive book broke new ground in its original edition by applying modern economic principles to study the firm's strategic position. Completely updated and revised, this new edition integrates recent insights from the theory of the firm, industrial organization, and strategy research, while building upon a strong theoretical and empirical foundation familiar to academics working in economics and strategy.
New co-author Scott Schaefer adds his expertise on organizational economics
New chapters on performance evaluation and strategic fit
Hundreds of examples ground theory in the everyday activities of the firm and show how the economic principles of strategy actually work
A unique, modern treatment of topics

Product Details

ISBN-13:
9780471212133
Publisher:
Wiley
Publication date:
05/23/2003
Edition description:
Older Edition
Pages:
656
Product dimensions:
8.29(w) x 10.28(h) x 1.17(d)

Table of Contents

Introduction: Strategy and Economics.

Primer: Economic Concepts for Strategy.

PART ONE: FIRM BOUNDARIES.

1. The Evolution of the Modern Firm.

2. The Horizontal Boundaries of the Firm: Economies of Scale and Scope.

3. The Vertical Boundaries of the Firm.

4. Organizing Vertical Boundaries: Vertical Integration and Its Alternatives.

5. Diversification.

PART TWO: MARKET AND COMPETITIVE ANALYSIS.

6. Competitors and Competition.

7. Strategic Commitment.

8. The Dynamics of Pricing Rivalry.

9. Entry and Exit.

10. Industry Analysis.

PART THREE: STRATEGIC POSITION AND DYNAMICS.

11. Strategic Positioning for Competitive Advantage.

12. Sustaining Competitive Advantage.

13. The Origins of Competitive Advantage: Innovation, Evolution, and Environment.

14. Agency and Performance Measurement.

PART FOUR: INTERNAL ORGANIZATION. 

15. Incentives in Firms.

16.Strategy and Structure.

17. Environment, Power, and Culture.

18. Strategy and the General Manager.

G lossary.

Name Index.

Subject Index.

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