Economics of Strategy / Edition 6

Economics of Strategy / Edition 6

ISBN-10:
111827363X
ISBN-13:
9781118273630
Pub. Date:
09/04/2012
Publisher:
Wiley
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Overview

Economics of Strategy / Edition 6

Economics of Strategy offers a comprehensive text that provides a link between economic theory and business applications that is at once technical in its approach and accessible due to its numerous examples and clear writing style.

The sixth edition of Besanko's Economics of Strategy uses economic theory to bring new insights to popular topics in modern strategy. By presenting basic concepts of economic theory with ideas in modern strategy literature, this book provides readers with a logical framework for understanding the strategic activities within a firm.

Product Details

ISBN-13: 9781118273630
Publisher: Wiley
Publication date: 09/04/2012
Edition description: Older Edition
Pages: 560
Product dimensions: 7.90(w) x 10.10(h) x 0.90(d)

Table of Contents

INTRODUCTION: STRATEGY AND ECONOMICS 1

ECONOMICS PRIMER: BASIC PRINCIPLES 9

PART ONE: FIRM BOUNDARIES

1 The Power of Principles: An Historical Perspective 41

2 The Horizontal Boundaries of the Firm 61

3 The Vertical Boundaries of the Firm 98

4 Integration and Its Alternatives 132

PART TWO: MARKET AND COMPETITIVE ANALYSIS

5 Competitors and Competition 165

6 Entry and Exit 196

7 Dynamics: Competing Across Time 226

8 Industry Analysis 258

PART THREE: STRATEGIC POSITION AND DYNAMICS

9 Strategic Positioning for Competitive Advantage 293

10 Information and Value Creation 333

11 Sustaining Competitive Advantage 363

PART FOUR: INTERNAL ORGANIZATION

12 Performance Measurement and Incentives 401

13 Strategy and Structure 437

14 Environment, Power, and Culture 470

GLOSSARY 501

NAME INDEX 511

SUBJECT INDEX 517

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