Richard McKenzie is the Walter B. Gerken Professor of Economics and Management in the Merage School of Business at the University of California, Irvine. He has written over thirty books, several of which have been written for general audiences, including The Home: A Memoir of Growing Up in an Orphanage (Basic Books 1996 and Dickens Press 2006), Getting Rich in America: Eight Simple Rules for Building a Fortune and a Satisfying Life (Harper 1998) and Why Popcorn Costs So Much at the Movies, And Other Pricing Puzzles (Springer 2008).
