Editing by Design: For Designers, Art Directors, and Editors--the Classic Guide to Winning Readers

by Jan V. White

Overview

This completely updated edition of an industry classic shows a new generation of editors and designers how to make their publications sing! Readers will find a treasury of practical tips for helping story and design reinforce each other and create powerful pages that are irresistible to readers. Brimming with hundreds of illustrations, Editing by Design presents proven solutions to such design issues as columns and grids, margins, spacing, captions, covers and color, type, page symmetry, and much more. A must-have resource for designers, writers, and art directors looking to give their work visual flair and a competitive edge!

Product Details

ISBN-13:	9781581159387
Publisher:	Allworth
Publication date:	09/01/2003
Sold by:	SIMON & SCHUSTER
Format:	eBook
Pages:	256
File size:	44 MB
Note:	This product may take a few minutes to download.

About the Author

Jan V. White was former art director of magazines at Time Inc. An award-winning graphic designer, he was a communication design consultant to dozens of publication companies and hundreds of publications in his 55-year career. Author of fifteen books on the techniques of publishing and more than 250 articles published worldwide, White gave nearly two thousand seminars for both designers and editors in 27 countries. His point was always that publication design is a rational activity that uses type, image, and space to achieve real communication; further, designers must have a keen interest in words, and editors must understand the importance of design in revealing their stories. White held degrees in architecture from Cornell and Columbia Universities. He lived in Westport, Connecticut, and died in 2014.

Alex W. White is an award-winning design consultant, author, and educator. As a career-long adherent to the design philosophy described in this book, he is the most appropriate person to carry this book into its fourth edition. Among his books are The Elements of Graphic Design, Listening to Type, and Advertising Design and Typography. White is the chairman of the graduate program in Design Management at the University of Bridgeport. He has taught at Parsons School of Design, FIT, and the Hartford Art School. He served as president and chairman of the Type Directors Club in New York City. White holds degrees in graphic and advertising design from Syracuse and Kent State Universities. He lives in Greenwich, Connecticut. alexanderwwhite.com

Editorial Reviews

In an attempt to address the rift between the design and editorial departments often found in the publication world, communication design consultant White addresses issues associated with legibility and reading habits. While this is not a revolutionary idea, he does an admirable job of detailing these issues with plenty of easy-to-read examples. Yet while there are several kernels of wisdom and numerous useful rules of thumb to be found within, many readers will be disinclined to take advice from a book that puts so few of its own principles to work. A bland cover, scores of elementary scribbles for illustrations, a slipshod layout, and poor production values all conspire to alienate the readers White is so concerned about winning over. Squarely aimed at the publication business, this book (completely revised since the previous two editions in 1974 and 1982) will most benefit those engaged in designing and producing periodicals. Best suited for larger public libraries or trade school libraries associated with design programs.-Phil Hamlett, San Francisco Copyright 2004 Reed Business Information.

Library Journal