David Novak—one of today’s most engaging, unconventional, and successful business leaders—lived in thirty-two trailer parks in twenty-three states by the time he reached the seventh grade. He sold encyclopedias door to door, worked as a hotel night clerk, and took a job as a $7,200-a-year advertising copywriter with the hopes of maybe one day becoming a creative director. Instead, he became head of the world’s largest restaurant company at the ripe old age of forty-seven.
While David never went to business school, he did learn from the greatest of teachers—experience—and plenty of other very smart people as well: Magic Johnson on the secret to teamwork, Warren Buffett on what he looks for in the companies he buys, John Wooden on ego, and Jack Welch on one thing he’d do over. Now he wants to share with you what he discovered about getting ahead and getting noticed; motivating people and turning businesses around; building winning teams and running a global company of nearly one million people; and always staying true to yourself.
The Education of an Accidental CEO is filled with David Novak’s street-smart wisdom:
From his formative years...
• Walking through your anxieties
• Avoiding the poison of stereotypes
• Staying “right-sized”
• Breaking through the clutter
From his years as an ad executive and chief marketing officer ...
• How not to roll over like Fluffy the dog
• Seeing yourself as a brand
• When to pull the plug on the Super Bowl
As the COO of Pepsi Cola and then as president of KFC and Pizza Hut ...
• Why a gold watch can have less value than a floppy rubber chicken
• Knowing when “the answers are in the building”
• Knowing when to do nothing
• What it takes to revitalze a company
And as CEO of Yum! Brands, Inc. ...
• How to “shock the system”
• How to avoid the slow-no’s
• Managing two up and two down
David Novak’s ideas for building an entire culture around reward and recognition—getting everyone from division presidents to dishwashers to buy into recognizing the achievements of others—is studied by other companies and discussed here in great detail. Whether you are the CEO of a global conglomerate or a budding entrepreneur, there is something here that will help you get where you want to go.
|Publisher:||The Crown Publishing Group|
|Product dimensions:||5.22(w) x 7.97(h) x 0.66(d)|
About the Author
DAVID NOVAK is chairman and CEO of Yum! Brands, Inc., home to KFC, Pizza Hut, Taco Bell, Long John Silver’s, and A&W All American Food. He has been recognized as one of Institutional Investor’s top CEOs, and for the past five years Yum! has achieved growth of at least 13 percent earnings per share. He lives in Louisville, Kentucky, with his wife, Wendy. All of David’s proceeds from the book will be donated to the United Nations World Food Programme in conjunction with Yum!’s global hunger relief efforts. He also serves as a director of the Friends of the World Food Programme.
JOHN BOSWELL is a literary agent, a book packager, and the author or coauthor of seventeen books, including the #1 New York Times bestseller What They Don’t Teach You at Harvard Business School. He lives in New York City.
Table of Contents
Introduction: "You Never Know What You're Capable Of" 1
The Spin-off: Taking an Unexpected Shot at the Top 7
Trailer Park Days: Being the New Kid on the Block 13
Little Fish, Big Pond: Breaking Through the Clutter 23
Climbing Up and Staying Grounded: Getting Down to Business 31
The A-Team: Learning from the Best 52
My Own Private Cola Wars: Paying My Dues 67
The Operator: Getting Out of My Comfort Zone 83
What Kind of President Was I Going to Be?: Being the Real Me 98
The Career Maker: Turning the Business Around 118
The Big Do-over: Shifting the Playing Field 131
Andy and Me: Making One Plus One Equal Three 138
How We Would Work Together: Setting Expectations 147
Taking People with You: Practicing What You Preach 160
The First Year: Coming Together as a Team 176
Reward and Recognize, Part 3: Appreciating the Power of People 192
Steal from the Best: Accelerating My Learning 200
Be Careful What You Wish For: Managing Adversity 218
Customer Mania: Going Bonkers 228
Getting Things Done: Driving Results 238
Leaders Take Questions: Providing the CEO'sPerspective 253
Unfinished Business: Learning Never Ends 271
What People are Saying About This
"The Education of an Accidental CEO is a wonderful journey tracking the aspects of leadership. David Novak is a classic type-A personality who possesses the insatiable desire to improve and make those around him rise to new levels. Everyone is in search of the secret. You'll find it in this book. A motivational must"
"David Novak is a great business leader and a wonderful guy. Our companies have very little in common, yet I have learned a lot from Dave. He is great with people, an innovator and one of the best global thinkers I have met. This book is filled with the 'little things' that authentic leaders do every day to build a great business. The best leaders are the best learners. Dave's 'journey' brings the skill of learning to life."
—Jeffrey R. Immelt, chairman and CEO of General Electric
Most Helpful Customer Reviews
If all companies treated their employees the way YUM brand does this nation would be alot better off. The way they treat people and show appreciation toward the lower level employees is awesome and something that should copied. All large company CEO's should be required to read this book.