The Education of an Accidental CEO: Lessons Learned from the Trailer Park to the Corner Office

The Education of an Accidental CEO: Lessons Learned from the Trailer Park to the Corner Office

by David Novak, John Boswell

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Product Details

ISBN-13: 9780307451798
Publisher: The Crown Publishing Group
Publication date: 04/28/2009
Pages: 320
Product dimensions: 5.22(w) x 7.97(h) x 0.66(d)

About the Author

DAVID NOVAK is chairman and CEO of Yum! Brands, Inc., home to KFC, Pizza Hut, Taco Bell, Long John Silver’s, and A&W All American Food. He has been recognized as one of Institutional Investor’s top CEOs, and for the past five years Yum! has achieved growth of at least 13 percent earnings per share. He lives in Louisville, Kentucky, with his wife, Wendy. All of David’s proceeds from the book will be donated to the United Nations World Food Programme in conjunction with Yum!’s global hunger relief efforts. He also serves as a director of the Friends of the World Food Programme.

JOHN BOSWELL is a literary agent, a book packager, and the author or coauthor of seventeen books, including the #1 New York Times bestseller What They Don’t Teach You at Harvard Business School. He lives in New York City.


Table of Contents


Introduction: "You Never Know What You're Capable Of"     1
The Spin-off: Taking an Unexpected Shot at the Top     7
Trailer Park Days: Being the New Kid on the Block     13
Little Fish, Big Pond: Breaking Through the Clutter     23
Climbing Up and Staying Grounded: Getting Down to Business     31
The A-Team: Learning from the Best     52
My Own Private Cola Wars: Paying My Dues     67
The Operator: Getting Out of My Comfort Zone     83
What Kind of President Was I Going to Be?: Being the Real Me     98
The Career Maker: Turning the Business Around     118
The Big Do-over: Shifting the Playing Field     131
Andy and Me: Making One Plus One Equal Three     138
How We Would Work Together: Setting Expectations     147
Taking People with You: Practicing What You Preach     160
The First Year: Coming Together as a Team     176
Reward and Recognize, Part 3: Appreciating the Power of People     192
Steal from the Best: Accelerating My Learning     200
Be Careful What You Wish For: Managing Adversity     218
Customer Mania: Going Bonkers     228
Getting Things Done: Driving Results     238
Leaders Take Questions: Providing the CEO'sPerspective     253
Unfinished Business: Learning Never Ends     271
Afterword     285
Acknowledgments     287
Index     293

What People are Saying About This

"The Education of an Accidental CEO is a wonderful journey tracking the aspects of leadership. David Novak is a classic type-A personality who possesses the insatiable desire to improve and make those around him rise to new levels. Everyone is in search of the secret. You'll find it in this book. A motivational must"
—Rick Pitino


"David Novak is a great business leader and a wonderful guy. Our companies have very little in common, yet I have learned a lot from Dave. He is great with people, an innovator and one of the best global thinkers I have met. This book is filled with the 'little things' that authentic leaders do every day to build a great business. The best leaders are the best learners. Dave's 'journey' brings the skill of learning to life."
—Jeffrey R. Immelt, chairman and CEO of General Electric

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Education of an Accidental CEO: Lessons Learned from the Trailer Park to the Corner Office 5 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago
If all companies treated their employees the way YUM brand does this nation would be alot better off. The way they treat people and show appreciation toward the lower level employees is awesome and something that should copied. All large company CEO's should be required to read this book.