Internal communication has previously been overlooked in standard approaches to public relations, both in theory and in practice. The second edition of Effective Internal Communication explores how this is changing as more and more organizations recognize that good communication with their workforce is vital for continued success and profitability.
In a practical and jargon-free style, Effective Internal Communication looks at how internal communication is conducted across different sectors and in organizations of differing sizes and complexity. Filled with practical examples and useful advice, the book contains many topical case studies that bring to life theoretical issues and complex issues.
This new edition looks at a wide range of issues related to internal communication, including managing internal communication, internal communication across sectors, legal frameworks, measuring results, effects of technology, and managing change. It also contains new chapters on communicating in a crisis, leadership by mid-level managers, and the future of internal communication.
About the Author
Lyn Smith worked as a professional communicator for over 30 years, moving from film publicity to internal communications, then to copywriting and media relations for a direct marketing agency. After working in newspaper journalism for several years, she returned to public relations consulting. Pamela Mounter is a senior corporate communication consultant. She has written about internal communication for both academic and general publications and has been recognized by the International Association of Business Communicators for her work with BP in this area.
Table of Contents
What is internal communication?; Your audience - who are they?; Managing internal communication in-house; Outsourcing the internal communication function; How the legal framework fits in; The channels, vehicles and activities; Communicating with special groups; The globally dispersed workforce; How to do it - setting about communication; Leading from the middle; Publishing the printed word; Broadcast - do it yourself or call in the experts?; Communicating in a crisis; They go it alone - online; How to measure success; Internal Communications - the future.