Effective Marketing

Effective Marketing

by Geoffrey Randall



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Effective Marketing by Geoffrey Randall

Effective Marketing is a short but comprehensive guide to how marketing can improve your company. It confers an essential role to marketing strategies, generates clear ideas, and, above all, illuminates the ways in which such strategies may be usefully deployed. The book contains worksheets asking questions that assist in identifying relevant markets, customers and possible competitors that will put the reader into business.

Product Details

ISBN-13: 9780415102360
Publisher: Routledge
Publication date: 10/28/1994
Series: Self Development for Managers Series
Pages: 128
Product dimensions: 5.50(w) x 8.50(h) x (d)

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