Effective Media Relations

Effective Media Relations


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Product Details

ISBN-13: 9780749443801
Publisher: Kogan Page, Ltd.
Publication date: 06/03/2005
Series: PR in Practice Series
Edition description: REV
Pages: 176
Product dimensions: 6.12(w) x 9.28(h) x 0.60(d)

About the Author

Michael Bland is a corporate communications consultant.

Alison Theaker worked in in-house PR for eight years.  Since 1990 he has taught at Leeds Metropolitan University.

David Wragg is an independent consultant.

Table of Contents

Where and when: a brief media history. Who: ownership of the media. Media law. Ethics and privacy. Broadcasting in the UK. New media technology. What's it all for? Media evaluation. What? newspapers and periodicals. Why: press relations - a means to an end. News, features and more. How: writing for the press. Why: the importance of broadcast coverage. How: preparation and briefing. How: winning the interview. Fine-tuning: handling different interviews. How: radio interviews.

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Effective Media Relations 4 out of 5 based on 0 ratings. 1 reviews.
Guest More than 1 year ago
This book provides a basic introduction to working with the print and broadcast media in the United Kingdom. It starts with an overview of modern press history, including major developments in Germany and France. While this section of the book is interesting and informative, its relationship with the rest of the content is somewhat unclear. The book¿s hands-on value emerges when the narrative moves onto practical questions, discussing how to deal with print reporters, hold press conferences, issue press releases and prepare for TV and radio interviews. First-timers will appreciate the helpful checklists in this section. We recommend this elementary media relations book to new staffers who are working with the media, particularly in the U.K., and to those who are intrigued by media history.