This book provides you a pathway to launching a new, small business successfully.
The edition provides information on the right way to launch and mange a small business with the staying power to succeed and grow.
This book is for the new venture entrepreneur who wants to explore the possibilities, the challenges, and the rewards of owing a business.
|Series:||Pearson Custom Business Resources Series|
|Edition description:||Older Edition|
|Product dimensions:||8.75(w) x 11.05(h) x 1.45(d)|
Table of Contents
Section 2. Building a Business Plan: Beginning Considerations Chapter 2. Strategic Management: Gaining a Competitive Edge Chapter 3. Choosing a Form of Ownership Chapter 4. Franchising and the Entrepreneur Chapter 5. Buying an Existing Business Chapter 6. Conducting a Feasibility Analysis and Crafting a Winning Business Plan
Section 3. Building a Business Plan: Financial Issues Chapter 7. Creating a Solid Financial Plan Chapter 8. Managing Cash Flow
Section 4. Building a Business Plan: Marketing Your Company Chapter 9. Creating a Marketing Plan Chapter 10. Creative Use of Advertising and Promotion Chapter 11. Pricing and Credit Strategies Chapter 12. Global Marketing Strategies for Entrepreneurs Chapter 13. E-Commerce and Entrepreneurship
Section 5. Putting the Business Plan to Work: Finding Financing Chapter 14. Sources of Equity Financing Chapter 15. Source of Debt Financing
Section 6. Location and Layout Chapter 16. Location, Layout, and Physical Facilities
Section 7. Managing a Small Business: Techniques for Enhancing Profitability Chapter 17. Purchasing, Quality Management, and Vendor Analysis Chapter 18. Managing Inventory
Section 8. Managing People: A Company’s Most Valuable Resource Chapter 19. Staffing and Leading a Growing Company