Effective Small Business Management / Edition 5

Effective Small Business Management / Edition 5

by Norman M. Scarborough
Pub. Date:
Prentice Hall Professional Technical Reference

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Effective Small Business Management / Edition 5

This book provides you a pathway to launching a new, small business successfully.

The edition provides information on the right way to launch and mange a small business with the staying power to succeed and grow.

This book is for the new venture entrepreneur who wants to explore the possibilities, the challenges, and the rewards of owing a business.

Product Details

ISBN-13: 9780133977042
Publisher: Prentice Hall Professional Technical Reference
Publication date: 01/28/1996
Edition description: Older Edition
Pages: 882
Product dimensions: 8.28(w) x 10.31(h) x 1.60(d)

Table of Contents

Section 1. The Challenges and Rewards of Entrepreneurship Chapter 1. Entrepreneurship: A Powerful Economic Force

Section 2. Building a Business Plan: Beginning Considerations Chapter 2. Strategic Management: Gaining a Competitive Edge Chapter 3. Choosing a Form of Ownership Chapter 4. Franchising and the Entrepreneur Chapter 5. Buying an Existing Business Chapter 6. Conducting a Feasibility Analysis and Crafting a Winning Business Plan

Section 3. Building a Business Plan: Financial Issues Chapter 7. Creating a Solid Financial Plan Chapter 8. Managing Cash Flow

Section 4. Building a Business Plan: Marketing Your Company Chapter 9. Creating a Marketing Plan Chapter 10. Creative Use of Advertising and Promotion Chapter 11. Pricing and Credit Strategies Chapter 12. Global Marketing Strategies for Entrepreneurs Chapter 13. E-Commerce and Entrepreneurship

Section 5. Putting the Business Plan to Work: Finding Financing Chapter 14. Sources of Equity Financing Chapter 15. Source of Debt Financing

Section 6. Location and Layout Chapter 16. Location, Layout, and Physical Facilities

Section 7. Managing a Small Business: Techniques for Enhancing Profitability Chapter 17. Purchasing, Quality Management, and Vendor Analysis Chapter 18. Managing Inventory

Section 8. Managing People: A Company’s Most Valuable Resource Chapter 19. Staffing and Leading a Growing Company

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