Effortless Entrepreneur: Work Smart, Play Hard, Make Millions

Effortless Entrepreneur: Work Smart, Play Hard, Make Millions

by Nick Friedman, Omar Soliman


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Nick Friedman and Omar Soliman started the multimillion-dollar franchise College Hunks Hauling Junk when they were just twenty two, and they’ve been having the time of their lives ever since. What’s their secret?
That's just it—there isn't one. There's no fancy software or complicated business schemes. No outside investors or quirky market niche. They just followed 10 common-sense commandments to building a straightforward, fun, and successful business that does a simple job well. Anyone can understand it, and anyone can do it.

Product Details

ISBN-13: 9780307587992
Publisher: Crown Publishing Group
Publication date: 09/07/2010
Pages: 272
Product dimensions: 8.44(w) x 11.28(h) x 0.72(d)

About the Author

NICK FRIEDMAN and OMAR SOLIMAN started College Hunks Hauling Junk in 2005 when they were only twenty-two years old. Since then, College Hunks Hauling Junk has grown into a multimillion-dollar franchise and the nation's premier junk removal service, and has been profiled in the New York Times and the Washington Post. Nick and Omar have been named among the top Under 30 Entrepreneurs in America by Inc., and in 2007 the International Franchise Association named them the Youngest Franchisors in America.

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Chapter 1    

Excerpted from "Effortless Entrepreneur"
by .
Copyright © 2010 Nick Friedman.
Excerpted by permission of The Crown Publishing Group.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

Table of Contents

Foreword Michael E. Gerber ix

Introduction 1

Chapter 1 From a Van to An Empire: Nurturing Our Inner Entrepreneur 5

Chapter 2 The Business Commandments for the Twenty-First Century Entrepreneur 32

Chapter 3 Get Ready: The Making of an Entrepreneur 44

Chapter 4 Hustle and Grow: Creating Your Business Foundation 63

Chapter 5 Till Death Do Us Part: Creating Partnerships Without Fists 87

Chapter 6 Playing the Game: A New Spin on a Traditional Idea 102

Chapter 7 People Equity: Building Staff and Client Loyalty 113

Chapter 8 Evolution of a Brand: Standing Out in a Crowed Landscape 136

Chapter 9 Generation Text: New Technology Meets a Traditional Business 162

Chapter 10 Death of the Salesman: Optimizing Your Ability to Make the Sale 181

Chapter 11 Systemizing Your Business for the Long Haul: Using a Franchise Model Even If You Don't Franchise 198

Chapter 12 Simple Business, Smart Money: Turning Ideas You're Passionate About into Profit 214

Chapter 13 Keeping Your Edge: Working Smarter and Playing Harder 233

Acknowledgments 251

Index 255

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