Electronic Business / Edition 2

Electronic Business / Edition 2

by Geoffrey Sampson
ISBN-10:
1902505891
ISBN-13:
9781902505893
Pub. Date:
06/01/2008
Publisher:
British Computer Society

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Overview

Electronic Business / Edition 2

IT professionals are playing an increasingly pivotal role in shaping the online business landscape, and the success of many business ventures is growing ever-more dependent on their skills and knowledge. This book provides a solid grounding to e-business and e-commerce. It is also invaluable to anybody studying IT or Business Studies or taking an MBA.

Product Details

ISBN-13: 9781902505893
Publisher: British Computer Society
Publication date: 06/01/2008
Edition description: New
Pages: 280
Product dimensions: 6.75(w) x 9.62(h) x 0.62(d)

About the Author

Geoffrey Sampson was educated at Cambridge and Yale Universities. He has taught at LSE, Lancaster and Leeds Universities and worked as a consultant in the private sector. He is currently a professor of computer science at Sussex where he teaches e-business.

Table of Contents

1 Introduction
2 IT and the structure of the economy
3 E-commerce strategies
4 E-business and the institutions of society
5 Jurisdiction, regulation, taxation
6 Does IT matter?
7 Shifting to an intangible economy
8 Enterprise resource planning
9 Marketing and customer relationships
10 Advertising and Web 2.0
11 Diverse enterprise applications
12 Web services
13 The open source movement
14 Into the future

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