Electronic Commerce: A Managerial Perspective / Edition 5

Electronic Commerce: A Managerial Perspective / Edition 5

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Prentice Hall
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Electronic Commerce: A Managerial Perspective / Edition 5

This text describes the essentials of electronic commerce–how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. It is a clear, simple, well-organized book, and provides all the basic definitions as well as logical support. Using extensive, vivid examples from large corporations, small businesses, government and not-for-profit agencies from all over the world, it makes the concepts presented come alive for readers.

Beginning with a comprehensive introduction to E-commerce, the book explores internet marketing, B2B and C-commerce, E-marketplaces and internet consumerism, E-government, mobile commerce, auctions, security, electronic payment systems, and strategy and implementation to launch a successful E-commerce business.

Written by experienced authors who are well-versed in real-world practices, this book will prove invaluable for managers and professional people in any functional area of business; as well as those in government, education, health services, and other areas that can benefit from a knowledge of e-commerce.

Product Details

ISBN-13: 9780132243315
Publisher: Prentice Hall
Publication date: 10/18/2007
Series: Alternative eText Formats Series
Edition description: Older Edition
Pages: 1008
Product dimensions: 8.76(w) x 11.00(h) x 1.53(d)

Table of Contents

Electronic Commerce: A Managerial Perspective 2008

Part 1: Introduction to E-Commerce and E-Marketplaces

Chapter 1 Overview of Electronic Commerce

Chapter 2 E-Marketplaces: Structures, Mechanisms, Economics, and Impacts

Part 2: Internet Consumer Retailing

Chapter 3 Retailing in Electronic Commerce: Products and Services

Chapter 4 Consumer Behavior, Market Research, and Advertisement

Part 3: Business-to-Business E-Commerce

Chapter 5 B2B E-Commerce: Selling and Buying in Private E-Markets

Chapter 6 B2B Exchanges, Directories, and Other Support Services

Chapter 7 E-Supply Chains, Collaborative Commerce, and Corporate Portals

Part 4: Other EC Models and Applications

Chapter 8 Innovative EC Systems: E-Government to E-Learning to C2C

Chapter 9 Mobile Computing and Commerce and Pervasive Computing

Part 5: EC Support Services

Chapter 10 Dynamic Trading: E-Auctions, Bartering, and Negotiations

Chapter 11 E-Commerce Security

Chapter 12 Electronic Payment Systems

Chapter 13 Order Fulfillment, eCRM, and Other Support Services

Part 6: EC Strategy and Implementation

Chapter 14 E-Commerce Strategy and Global EC

Chapter 15 Economics and Justification of Electronic Commerce

Chapter 16 Launching a Successful Online Business and EC Projects

Chapter 17 Legal, Ethical, and Compliance Issues in EC

Chapter 18 Social Networks and Industry Disruptors in the Web 2.0 Environment

Online Part 7 Application Development

Chapter 19 Building E-Commerce Applications and Infrastructure

Online Appendices

A Current EC Research

B Structure and Components of E-Commerce Business Model

C E-Business Planning and Analysis Framework

Technical Appendices

A Infrastructure for Electronic Commerce

B Web Page Design and Creation

C Software (Intelligent) Agents

Online Tutorials

T1 E-Business Plan

T2 Supply Chain Management


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