ISBN-10:
0131735217
ISBN-13:
2900131735216
Pub. Date:
02/10/2006
Publisher:
Prentice Hall
Electronic Commerce: From Vision to Fulfillment / Edition 3

Electronic Commerce: From Vision to Fulfillment / Edition 3

by Elias M. Awad

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Overview

Electronic Commerce: From Vision to Fulfillment / Edition 3

This briefer text gives students an overview of managerial and technical concepts of e-commerce. The material follows a life cycle approach to show students the entire process of e-commerce from "vision" or strategic planning to "fulfillment" for delivery of products and services with the goal of customer satisfaction.

Product Details

ISBN-13: 2900131735216
Publisher: Prentice Hall
Publication date: 02/10/2006
Edition description: REV
Pages: 576
Product dimensions: 6.00(w) x 1.25(h) x 9.00(d)

Table of Contents

I. FIRST THINGS FIRST

1. The Dawn of a Maturing Industry

2. The World Wide Web

II. THE TECHNOLOGY OF E-COMMERCE

3. Internet Architecture

4. Intranets and Extranets

5. Hosting Your Web Site

6. Mobile Commerce—The Business Of Time

III.E-STRATEGIES AND TACTICS

7. Building e-Presence

8. Web Site Evaluation and Usability Testing

9. Internet Marketing

10. Web Portals and Web Services

11. Business-to-Business

12. e-core Values: Legal, Ethical, Taxation, and International Issues

IV.SECURITY THREATS AND PAYMENT SYSTEMS

13. E-Security and the U.S.A. Patriot Act

14. Encryption- A Matter of Trust

15. Getting the Money

V.MANAGERIAL AND CUSTOMER-RELATED ISSUES

16. Going Online

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