Electronic Media Criticism: Applied Perspectives

Electronic Media Criticism: Applied Perspectives

by Peter B. Orlik

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Overview

Electronic Media Criticism: Applied Perspectives by Peter B. Orlik

Electronic Media Criticism introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. The book applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of both programming and advertising content. It includes numerous critiques to illustrate the ways in which critical expression can be structured, providing readers with feasible and flexible tools for focused and rational analysis of electronic media product as well as enhanced understanding of the role and essential ingredients of criticism itself. These insights range from the perceptions of Plato and Aristotle to the research that motivates twenty-first century marketing and advertising.

Product Details

ISBN-13: 9780805836417
Publisher: Taylor & Francis
Publication date: 11/28/2000
Series: LEA's Communication Series
Edition description: REV
Pages: 424
Product dimensions: 7.37(w) x 9.25(h) x 0.90(d)

About the Author

Peter B. Orlik is director and professor in Central Michigan University’s School of Broadcast and Cinematic Arts. His industry experience includes work as copywriter, radio announcer/music director, and television promotions executive. He was the 2001 recipient of the Broadcast Education Association’s Distinguished Education Service Award and a 2003 inductee into the Michigan Broadcasting Hall of Fame.

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