Electronic Media Ratings / Edition 1

Electronic Media Ratings / Edition 1

by Karen Buzzard
ISBN-10:
0240800664
ISBN-13:
9780240800660
Pub. Date:
01/28/1992
Publisher:
Taylor & Francis

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Overview

Electronic Media Ratings / Edition 1

Explains the processes by which viewership of broadcast and cable programs is defined and calculated, and how these figures are used by the industry to sell advertising time and judge whether or not programming is successful.

Product Details

ISBN-13: 9780240800660
Publisher: Taylor & Francis
Publication date: 01/28/1992
Series: Electronic Media Guides Ser.
Pages: 128
Product dimensions: 8.50(w) x 11.00(h) x 0.34(d)

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