Emerging Perspectives in Health Communication: Meaning, Culture, and Power / Edition 1

Emerging Perspectives in Health Communication: Meaning, Culture, and Power / Edition 1

by Heather Zoller
Pub. Date:
Taylor & Francis
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Emerging Perspectives in Health Communication: Meaning, Culture, and Power / Edition 1

This volume provides the theoretical, methodological, and praxis-driven issues in research on interpretive, critical, and cultural approaches to health communication. It includes an international collection of contributors, and highlights non-traditional (non-Western) perspectives on health communication.

Product Details

ISBN-13: 9780805861952
Publisher: Taylor & Francis
Publication date: 03/27/2008
Pages: 496
Sales rank: 991,664
Product dimensions: 6.00(w) x 9.00(h) x 1.20(d)

Table of Contents

Part I: Overview of Interpretive, Critical and Cultural Approaches to Health Communication

Mohan J. Dutta and Heather M. Zoller

Chapter 1: Theoretical and methodological issues

Part II. Popular Discourse and Constructions of Health and HEALING

Mohan J. Dutta and Heather M. Zoller


Cecilia Bosticco and Teresa L. Thompson:

Chapter 2: Let Me Tell You a Story: Narratives and Narration in Health and Illness

Emily T. Cripe:

Chapter 3: Supporting Breastfeeding (?): Nursing Mothers’ Resistance to and Accommodation of Medical and Social Discourses

Patricia Geist-Martin, Barbara Sharf, and Natalie Jeha:

Chapter 4: "Communicating Healing Holistically"

Deborah Lupton:

Chapter 5: 'You Feel so Responsible: Australian Mothers’ Concepts and Experiences Related to Promoting the Health and Development of Their Young Children

Srinivas R. Melkote, Pradeep Krishnatray, and Sangeeta Krishnatray:

Chapter 6: Destigmatizing Leprosy: Implications for Communication Theory and Practice

Part III. Culturally Based Health Promotion

Mohan J. Dutta and Heather M. Zoller


Susan Auger and Mary E. DeCoster, and Melida Colindres:

Chapter 7: Teach with Stories: Using Photonovels for Prenatal Education among Latino Women

Virginia M. McDermott, John G. Oetzel, and Kalvin White:

Chapter 8: Ethical Paradoxes in Community-Based Participatory Research

Melinda M. Villagran, Dorothy Collins, and Sara Garcia:

Chapter 9: Voces de Las Colonias: Dialectical Tensions about Control and Cultural Identification in Latinas’ Communication about Cancer

Ariana Ochoa Camacho, Gust A. Yep, Prado Y. Gomez, and Elissa Velez:

Chapter 10: "El Poder y La Fuerza de la Pasión": Towards a Model of HIV/AIDS Education and Service Delivery From the "Bottom-Up"

Mohan Dutta and Iccha Basnyat

Chapter 11: Interrogating the Radio Communication Project in Nepal: The Participatory Framing of Colonization

Part IV. Medical Communication

Heather M. Zoller and Mohan J. Dutta


Alexandra Murphy, Eric Eisenberg, Robert Wears, and Shawna J. Perry:

Chapter 12: Streams of action: Power, Authority, and Deference in Emergency Medicine

Laura L. Ellingson:

Chapter 13: Changing Realities and Entrenched Norms in Dialysis: A Case Study of Power, Knowledge, and Communication in Health Care Delivery

Lynn M. Harter, Karen Deardorff, Pamela Kenniston, Heather Carmack, Elizabeth Rattine-Flaherty:

Chapter 14: Changing Lanes and Changing Lives: The Shifting Scenes and Continuity of Care of a Mobile Health Clinic

Ashli Quesinberry Stokes:

Chapter 15: The Paradox of Pharmaceutical Empowerment: Healthology and Online Health Public Relations

Part IV. Communication & Health Policy

Heather M. Zoller and Mohan J. Dutta


Charles Conrad and Denise Jodlowski:

Chapter 16: Dealing Drugs on the Border: Power and Policy in Pharmaceutical Reimportation Debates

Heather Zoller:

Chapter 17: Technologies of Neoliberal Governmentality: The Discursive Influence of Global Economic Policies on Public Health

Rebecca DeSouza, Ambar Basu, Induk Kim, Iccha Basnyat, Mohan J. Dutta:

Chapter 18: The Paradox of "Fair Trade": The Influence of Neoliberal Trade Agreements on Food Security and Health

Rulon Wood, Damon M. Hall, and Marouf Hasian, Jr.:

Chapter 19: Globalization, Social Justice Movements, and the Human Genome Diversity Debates


Heather M. Zoller and Mohan J. Dutta

Emerging Agendas in Theory, Research, and Practice and the Challenge of Multiple Perspectives

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