This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Emotion Marketing will reveal:
• How emotion works to cement customer loyalty
• The 3 Emotional E’sEquity, Experience,
Scott Robinette (Kansas City, MO) is General Manager of Hallmark Business Expressions. Claire Brand (Kansas City, MO) is Customer Marketing Manager at Hallmark. Vicki Lenz (Atlanta, GA) is a writer, consultant, and speaker on business, leadership, and marketing.
|Publisher:||McGraw-Hill Professional Publishing|
|Product dimensions:||6.30(w) x 9.10(h) x 1.30(d)|
About the Author
For more information, visit www.emotion-marketing.com