Emotion Marketing: The Hallmark Way of Winning Customers for Life

Emotion Marketing: The Hallmark Way of Winning Customers for Life

by Scott Robinette, Claire Brand


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To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture—the customer’s heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing.

This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Emotion Marketing will reveal:

• How emotion works to cement customer loyalty

• The 3 Emotional E’s—Equity, Experience,
and Energy

Scott Robinette (Kansas City, MO) is General Manager of Hallmark Business Expressions. Claire Brand (Kansas City, MO) is Customer Marketing Manager at Hallmark. Vicki Lenz (Atlanta, GA) is a writer, consultant, and speaker on business, leadership, and marketing.

Product Details

ISBN-13: 9780071364140
Publisher: McGraw-Hill Professional Publishing
Publication date: 12/30/2000
Pages: 247
Product dimensions: 6.30(w) x 9.10(h) x 1.30(d)

About the Author

Scott Robinette is President of the Hallmark Loyalty Marketing Group, a division of Hallmark Cards, Inc. dedicated to helping businesses build profitable customer relationships through relevant emotion-based communications.

For more information, visit www.emotion-marketing.com

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