Emotional Magnetism: How to Communicate to Ignite Connection in Your Relationships

by Sandy Gerber

Overview

22 IPPY Bronze Medal Winner. Emotional Magnetism is the self-help book for people who want to improve their communication and connection in their relationships.
Have you ever felt unheard or misunderstood? Maybe your partner just doesn’t seem to get why some things are important to you. Or perhaps your boss is seemingly oblivious to half the things you’ve pointed out in the past week. You’re not alone. ​
In this life-changing book, communications expert Sandy Gerber reveals how, by understanding the Four Emotional Magnets that motivate people to listen and act, she transformed her relationships—and how you can do the same.
Gerber’s highly relatable stories, sage advice, easy exercises, and Emotional Magnets quiz, helps you to:
● Identify what blocks your communication NOW.
● Discover what you emotionally NEED to be happy.
● Learn HOW to create greater engagement with your words.
● Understand WHY the people in your life make the choices they do.
As you’ll quickly discover, when you know how to communicate what you need to be happy and respond to the Emotional Magnets of the people around you, you’ll magnetize your relationships. Not only will you be heard and understood, but you’ll understand what people want—and how to deliver it.
The book is excellent to read by yourself and discuss as a couple, or in a book club or small group.

Product Details

BN ID:	2940165840791
Publisher:	Sandy Gerber
Publication date:	05/10/2022
Sold by:	Smashwords
Format:	eBook
Sales rank:	946,819
File size:	1 MB

About the Author

Sandy Gerber is a multiple award-winning author, communications and marketing strategist, and TEDx speaker. As CEO of NEXT Marketing Agency, she set a new standard for innovative communications, growing the company from her bedroom into one of the Top 100 Fastest Growing Companies in British Columbia. She's been named 2022 Bronze Medalist Independent Publishers Book Award Winner (IPPYs), Businessperson of the Year, Mompreneur of the Year, and a YWCA's Women of Distinction Finalist. She's enlightened thousands from the speaker stage and has coached hundreds of people in effective communication. Sandy lives in Vancouver, B.C., with her partner Kris, her two children, and their dog Router. sandygerber.com

Editorial Reviews

08/22/2022

Communications expert Gerber (Woman of Worth: Defining Mom Success) powerfully lays out the importance of communication skills and how to use them effectively in this smart and sensitive work. Key to Gerber’s philosophy are four “emotional magnets”— safety, achievement, value, and experience–that correspond to the emotional needs that “magnetize” people, motivating them through life while also making it easier to engage and connect with them. She urges readers to understand these, in themselves and in others, while mastering key elements of successful communication, no matter the emotional magnet involved, such as empathy, authenticity, knowing yourself and how your behavior affects others, and maintaining a positive regard for others, which means stirring feelings of respect by focusing on others and taking their situations seriously.

Gerber demonstrates empathy herself–and a keen sense of her readers' needs–as she explains and explores the emotional magnets, identifying the characteristics, motivating factors, and challenges (which she calls “speed bumps”) associated with each. For example, people whose magnet is “safety”’ are driven by security, control, health, family, and ease of the path–they tend, she writes, to avoid spontaneity. Gerber tempers concerns about generalization by noting that a person’s emotional magnet can shift over time, that we’re all individuals, and that it’s important to pay attention to behavior over time for a fuller understanding of what drives someone.

Writing with a positive spin throughout, Gerber shares her original advice and formulations along with stories from her own experience and practical-minded tools, like a quiz that allows readers to identify their primary and secondary emotional magnets, or steps toward meeting one’s own emotional needs and appealing to others’. “When you speak to people’s emotional needs, not only will you be heard and understood, you’ll also be able to understand what people truly want—and how to deliver it,” she writes. This slim, savvy guide actually delivers on that lofty promise, offering a clear route to deep, effective improvement of communication skills.

Takeaway: Gerber’s straightforward, inviting guide will transform communication skills and relationships.

Great for fans of: Kathleen Edelman’s I Said This, You Heard That, Kate Murphy’s You’re Not Listening: What You’re Missing and Why It Matters.

Production grades Cover: A Design and typography: A Illustrations: N/A Editing: A Marketing copy: A

BookLife Reviews

"Communications expert Sandy Gerber takes the frustration and guesswork out of relationship problems in this brilliant self-help guide to connecting with others." BlueInk Starred Review

"An engaging and thoughtful four-point plan to help clarify the goals of communication. A guide offers a blueprint for improving communication in all areas of work and life. Readers who feel their own communication skills are lacking will find a great deal of counsel in these pages." Kirkus Reviews

"Sandy Gerber has a clear voice and was able to articulate the different ways we communicate in simple, easy-to-understand language, with relatable examples and a fun quiz. I honestly think everyone would benefit from reading this book." Love Reading UK

"Emotional Magnetism is a self-help book aimed at couples and businesspeople who hope to cultivate more empathetic relationships." Clarion Review

"The writing is lively and positive; it is an enjoyable read. The author shares entertaining and informative personal anecdotes to demonstrate her theories about emotional magnetism." Whistler Independent Book Awards

"Gerber's writing style is crisp and concise. Emotional Magnetism is an enlightening read. If you're having trouble communicating or connecting with others, I highly recommend it." Readers Favourite

"Fresh, thought-provoking, and engaging, Emotional Magnetism is an excellent self-help book that encourages readers to accept themselves and use that acceptance to connect with others." IndieReader

"Gerber's writing reflects her marketing background in that it is clear and crisp, and knows how to communicate. Emotional Magnetism is persuasive, and while the marketing concepts she brings forth are not new, she offers a novel approach to understanding them. The book is a self-help and marketing book in one-in fact, it's a self-marketing book." Chanticleer Review

"Gerber states that, although she is not a psychologist, she is a communications expert and praise must be given for the forthright and honest approach adopted. An impeccable identification of audience truly allows for the improvement of your ability to communicate in a way that positively engages and influences others in a win-win way. Emotional Magnetism is an empowering self-help book that will improve your self-awareness, communication skills, and your relationships." - Literary Titan

"Gerber's latest work presents a well-considered, highly detailed guide to Emotional Magnetism that can help readers find a smoother path in life." Feathered Quill Review

"Communications expert Gerber powerfully lays out the importance of communication skills and how to use them effectively in this smart and sensitive work. Writing with a positive spin throughout, this slim, savvy guide offers a clear route to deep, effective improvement of communication skills." BookLife Review

From the Publisher

2022-03-02
A guide offers a blueprint for improving communication in all areas of work and life.

“Communication is at the root of who we are,” writes Gerber at the start of her book. “It’s the glue that holds any relationship together.” And yet, she immediately notes, most people are terrible at it. In response to this, the author introduces the concept of four “Emotional Magnets” and lays out insights for how readers can identify and analyze their own Magnets. Relationships, both at home and work, tend to stand or fail on the index of communication, Gerber points out. Emotional Magnetism is all about concentrating on what people need by using the four Magnets: “Safety, Achievement, Value, and Experience.” The author examines each of these, reminding readers that “no one is 100 percent driven by one Emotional Magnet.” The emphasis will change depending on the person and the circumstance, but the importance of the Magnets remains constant. Gerber draws on her own experiences working with people and training them in order to flesh out some of the ways individuals tend to be lazy, inefficient, or simply clueless in their communications with others. The author makes liberal use of bullets in order to clarify her points, and her advice is sound throughout. “As a good communicator, I don’t force people into things; I communicate in such a way that they see the value of what I’m saying,” Gerber writes. “I entice them to do things by being honest about what they’ll get out of it.” This sentiment clearly guides the whole book; at every turn, she’s empathetic without excusing faults, provides encouragements without downplaying difficulties, and focuses on her concept of Emotional Magnets without being doctrinaire on any subject. Readers who feel their own communication skills are lacking will find a great deal of useful counsel in these pages.

An engaging and thoughtful four-point plan to help clarify the goals of communication.

Kirkus Reviews