Encyclopedia of Tourism (Industrial Strategies)

Encyclopedia of Tourism (Industrial Strategies)

by Donald Peterson (Editor)


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Tourism has emerged as a significant contributor to world economies. This book provides a detailed analysis of the emerging trends, strategies and challenges of the tourism industry. It is considered a good business practice for the tourism industry to support their micro and macro environment via strategic perspectives. This is essential because we cannot consider companies existing without their environment. If companies do not engage themselves in such commissions, they are in hazard of isolating themselves from the shareholder. That, in turn, creates difficulties for mobilizing new ideas and receiving feedback from their environment. This book is a compilation of various case studies and researches accomplished by experts.

Product Details

ISBN-13: 9781632402059
Publisher: ML Books International
Publication date: 01/06/2015
Pages: 408
Product dimensions: 6.00(w) x 9.00(h) x 0.94(d)

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