The End of Fundraising: Raise More Money by Selling Your Impact

The End of Fundraising: Raise More Money by Selling Your Impact

by Jason Saul

Hardcover

$37.95
View All Available Formats & Editions
Want it by Wednesday, November 21 Order now and choose Expedited Shipping during checkout.

Product Details

ISBN-13: 9780470597071
Publisher: Wiley
Publication date: 03/22/2011
Pages: 240
Sales rank: 1,285,040
Product dimensions: 6.20(w) x 9.00(h) x 1.20(d)

About the Author

THE AUTHOR

Jason Saul is one of the nation's leading experts on measuring social impact. He is the CEO of Mission Measurement, a social impact consulting firm, and serves on the faculty of Northwestern University's Kellogg School of Management. In 2010, Jason was recognized by Bloomberg Businessweek as one of America's most promising social entrepreneurs. He is the author of Social Innovation, Inc. from Jossey-Bass and Benchmarking for Nonprofits.

Table of Contents

Preface ix

Introduction: The End of Fundraising as We Know It 1

Part I CAPTURING YOUR IMPACT: FROM ‘‘WHAT’’ TO ‘‘SO WHAT?’’ 27

1 From Accountability to Value 33

2 Measurement 47

3 Creating a Product Called Impact 59

Part II MARKETING YOUR IMPACT: HOW TO CONNECT YOUR VALUE TO THE MARKET 79

4 New Market Stakeholders 87

5 Not All Outcomes Are Created Equal 115

6 How to Increase Your Value 131

Part III SELLING YOUR IMPACT: CREATING AND CLOSING DEALS IN THE SOCIAL CAPITAL MARKET 143

7 It’s Not About You, It’s About Them 145

8 The Art of the Deal 161

9 The Seven Immutable Laws of Selling Your Impact 173

Conclusion: Implications of the Social Capital Market 177

Epilogue: Frequently Asked Questions 183

Notes 189

Acknowledgments 209

Index 211

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews