ISBN-10:
0071494731
ISBN-13:
9780071494731
Pub. Date:
04/30/2008
Publisher:
McGraw-Hill Professional Publishing
Ending the Management Illusion: How to Drive Business Results Using the Principles of Behavioral Finance / Edition 1

Ending the Management Illusion: How to Drive Business Results Using the Principles of Behavioral Finance / Edition 1

by Hersh Shefrin

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Product Details

ISBN-13: 9780071494731
Publisher: McGraw-Hill Professional Publishing
Publication date: 04/30/2008
Pages: 320
Product dimensions: 6.20(w) x 9.10(h) x 1.30(d)

About the Author

Hersh Shefrin, Ph.D., holds the Mario L. Belotti Chair in the Department of Finance at the Leavey School of Business at Santa Clara University. One of the pioneers of behavioral finance, he has published scholarly articles in the Journal of Finance, Journal of Financial Economics, Review of Financial Studies, and many other journals. Dr. Shefrin is also the author of Beyond Greed and Fear.


Table of Contents

Chapter 1. Introduction

Chapter 2. How Successful Companies Get Everyone

Focused on Value Creation

Chapter 3. Narrow Financial Focus on Projects and Financing: Traditional Approach

Chapter 4. Wide Psychological Focus on Projects and Financing: Behavioral Approach

Chapter 5. Involving the Workforce in Financial Planning

Chapter 6. Working with Accountants to Achieve Best Execution

Chapter 7. Motivating the Workforce Through Smart Carrots and Sticks

Chapter 8. Sharing Information Throughout the Organization

Chapter 9 Integration: The Whole Ball of Wax


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