Energize Growth NOW: The Marketing Guide to a Wealthy Company

Energize Growth NOW: The Marketing Guide to a Wealthy Company


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Energize Growth NOW: The Marketing Guide to a Wealthy Company by Lisa Nirell

A strategy and marketing guide for growth companies

Growth at any price can be exhausting for B-2-B companies and professional service providers who want to win more clients. Many entrepreneurs watch their bank accounts grow, but sacrifice too much in the process. Since 2001, wealth has taken on a whole new meaning. In this tell-all marketing guidebook, Lisa Nirell reveals a contemporary, contrarian, and field-tested view of marketing and planning. Successful growth and exit planning aren't about maximizing revenues or launching Internet marketing campaigns. Instead, they're about creating a compelling vision of the future, winning clients' hearts and minds, and defining the "wealth quotient" in a holistic way. This practical, real-world guide shows readers how to develop a strategic marketing plan that really works–and avoid the attitudes that sabotage great ideas.

Product Details

ISBN-13: 9780470413920
Publisher: Wiley
Publication date: 06/22/2009
Pages: 240
Product dimensions: 6.20(w) x 9.10(h) x 1.00(d)

About the Author

Lisa Nirell is a strategic growth expert, consultant, and keynote speaker, as well as the Chief Energy Officer of EnergizeGrowth LLC. An award-winning business columnist, she has written for San Diego's Daily Transcript, Computerworld, Custom Builder magazine, and Women in Technology. For more information and to download your bonus gifts, visit www.energizegrowth.com/egnow.shtml.

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