Engaging Diverse College Alumni: The Essential Guide to Fundraising

Engaging Diverse College Alumni: The Essential Guide to Fundraising

by Marybeth Gasman, Nelson Bowman III

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Product Details

ISBN-13: 9780415892759
Publisher: Taylor & Francis
Publication date: 02/13/2013
Edition description: New Edition
Pages: 176
Product dimensions: 4.90(w) x 7.60(h) x 0.60(d)

About the Author

Marybeth Gasman is Professor of Higher Education in the Graduate School of Education at the University of Pennsylvania, USA.

Nelson Bowman III is Executive Director of Development at Prairie View A&M University, USA.

Table of Contents


Chapter One: Introduction

Chapter Two: African American Philanthropy and Alumni: "Uplifting the Race"

Chapter Three: Asian American and Pacific Islander Philanthropy and Alumni: "Respect and Prestige"

Chapter Four: Latino Philanthropy and Alumni: "Elevating Culture and Family"

Chapter Five: Native American Philanthropy and Alumni: "Community over Individual"

Chapter Six: A Conversation with Advancement Staff at Majority Institutions

Chapter Seven: A Conversation with Alumni of Color

Chapter Eight: Model Programs for Alumni of Color

Chapter Nine: Mistakes to Avoid

Best Practices and Concluding Thoughts

Strategies at a Glance



Supplementary Bibliography


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