Engine of America: The Secrets to Small Business Success from Entrepreneurs Who Have Made It!

Engine of America: The Secrets to Small Business Success from Entrepreneurs Who Have Made It!

by Hector V. Barreto


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Product Details

ISBN-13: 9780470110133
Publisher: Wiley
Publication date: 09/21/2007
Pages: 240
Product dimensions: 6.30(w) x 9.30(h) x 0.85(d)

About the Author

Hector V. Barreto is the former 21st Administrator of the U.S. Small Business Administration. As former SBA Administrator, Mr. Barreto directed the delivery of financial and business development programs to America's entrepreneurs. With a portfolio of direct and guaranteed business loans and disaster loans worth more than $45 billion, SBA is the nation's largest single financial backer of small business. Mr. Barreto has a long history in the corporate sector and the small business community. He's also distinguished himself as a passionate advocate for small businesses. Mr. Barreto is past chairman of the board for the Latin Business Association in Los Angeles. Prior to becoming SBA Administrator, Mr. Barreto served as vice chairman of the board for the U.S. Hispanic Chamber of Commerce. He has received special recognition from the U.S. Congress, the California State Senate and Assembly, the County of Los Angeles, YMCA and American Red Cross, and Hispanic Business Magazine has recognized him as one of America's "100 Most Influential Hispanics." Hector Barreto is a new Wiley author.

Bob Wagman is the former Washington, DC Scripps Howard bureau chief, a Walter Cronkite and 60 Minutes veteran field producer and Editor of the World Almanac on Politics. He has several books to his credit in his name and has assisted with several others. He has great rapport with Hector and they will work closely both in gathering information and linking it to the basics that work for any small business. Bob Wagman is a new Wiley author.

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Table of Contents


Section One. Once Upon a Time.

Chapter One. My Life In and Around Small Businesses.

Section Two. The Principles of Success.

Chapter Two. Plan - Don't Just Wing It.

Chapter Three. You Must Know What You Don't Know.

Chapter Four. Challenge the Conventional Wisdom.

Chapter Five. No Guts, No Glory - Mistakes, Risk and Change.

Chapter Six. Seek an Edge by Finding Your Niche.

Chapter Seven. The Key is the People Around You.

Chapter Eight. Disaster Always Looms - Survive the Potholes.

Section Three. The Tools for Success.

Chapter Nine. Where to Get the Critical Answers and Help.

Chapter Ten. Government and Big Business Want to Help.

Chapter Eleven. Overcoming the Intimidation Hurdle.

Chapter Twelve. Demystifying Capital and Getting FinancialHelp.

Section Four. Summing Up.

Chapter Thirteen. The ABC's of Success.

Chapter Fourteen. You Can and Will Succeed.

Section Five. Appendix.

Important Links to Sources of Help.

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