Winning business strategies from CEOs of 50 successful smallbusinesses (some of which are now large corporations) who sharetheir experiences to help those starting or growing their ownbusinessSmall business is the engine that drives America's new economy. InThe Engine of America, former administrator of the Small BusinessAdministration (SBA), Hector Barreto and veteran journalist BobWagman reveal the winning business strategies of CEOs from 50companies. For all those starting or growing their own smallbusiness, the wisdom, experience, and counsel of these successfulleaders provides inspirational and thoughtful advice on making itas an entrepreneur.In this book, Barreto shares details of business success, and theinsights he gained while administering the nation's largest smallbusiness loan, training, and counseling organization. Some of thosesharing their stories in The Engine of America have grown theirbusinesses from the most humble of beginnings into corporate giantswhose brands are household names and whose operations are integralparts of the national economy. Others may not be instantlyrecognizable, but what they have in common is success.Hector Barreto believes if you can teach a small business ownersomething he or she doesn't know, but which is critical to thegrowth of their small business or which allows them to avoid acritical mistake, you have helped put them on the road to success.That's what The Engine of America will do.Hector V. Barreto (Los Angeles, CA) is the former five-yearadministrator of the U.S. Small Business Administration where hedirected a $60 billion support system for American entrepreneurs.He has lived and worked in all regions of the country, and iscurrently the Chairman of the Latino Coalition and a frequentspeaker on small business topics. Robert Wagman (Washington, DC) isthe former Capitol bureau chief for Scripps Howard's NewspaperEnterprise Association. He is also a former field producer for 60Minutes, editor of the World Almanac on Politics, and author ofmany business and political nonfiction books.
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About the Author
Hector V. Barreto is the former 21st Administrator of the U.S. Small Business Administration. As former SBA Administrator, Mr. Barreto directed the delivery of financial and business development programs to America's entrepreneurs. With a portfolio of direct and guaranteed business loans and disaster loans worth more than $45 billion, SBA is the nation's largest single financial backer of small business. Mr. Barreto has a long history in the corporate sector and the small business community. He's also distinguished himself as a passionate advocate for small businesses. Mr. Barreto is past chairman of the board for the Latin Business Association in Los Angeles. Prior to becoming SBA Administrator, Mr. Barreto served as vice chairman of the board for the U.S. Hispanic Chamber of Commerce. He has received special recognition from the U.S. Congress, the California State Senate and Assembly, the County of Los Angeles, YMCA and American Red Cross, and Hispanic Business Magazine has recognized him as one of America's "100 Most Influential Hispanics." Hector Barreto is a new Wiley author.
Bob Wagman is the former Washington, DC Scripps Howard bureau chief, a Walter Cronkite and 60 Minutes veteran field producer and Editor of the World Almanac on Politics. He has several books to his credit in his name and has assisted with several others. He has great rapport with Hector and they will work closely both in gathering information and linking it to the basics that work for any small business. Bob Wagman is a new Wiley author.
Table of Contents
Section One. Once Upon a Time.
Chapter One. My Life In and Around Small Businesses.
Section Two. The Principles of Success.
Chapter Two. Plan - Don't Just Wing It.
Chapter Three. You Must Know What You Don't Know.
Chapter Four. Challenge the Conventional Wisdom.
Chapter Five. No Guts, No Glory - Mistakes, Risk and Change.
Chapter Six. Seek an Edge by Finding Your Niche.
Chapter Seven. The Key is the People Around You.
Chapter Eight. Disaster Always Looms - Survive the Potholes.
Section Three. The Tools for Success.
Chapter Nine. Where to Get the Critical Answers and Help.
Chapter Ten. Government and Big Business Want to Help.
Chapter Eleven. Overcoming the Intimidation Hurdle.
Chapter Twelve. Demystifying Capital and Getting FinancialHelp.
Section Four. Summing Up.
Chapter Thirteen. The ABC's of Success.
Chapter Fourteen. You Can and Will Succeed.
Section Five. Appendix.
Important Links to Sources of Help.