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Cengage Learning EMEA Higher Education
Enterprise Development: The Challenges of Starting, Growing and Selling Businesses / Edition 1

Enterprise Development: The Challenges of Starting, Growing and Selling Businesses / Edition 1


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Product Details

ISBN-13: 9781861529893
Publisher: Cengage Learning EMEA Higher Education
Publication date: 11/18/2004
Edition description: New Edition
Pages: 288
Product dimensions: 7.40(w) x 9.60(h) x 0.60(d)

About the Author

Colin Barrow lectures at the Cranfield School of Management

Robert Brown has worked as lecturer in arts education and early childhood curriculum for over 15 years. For the last 8 years he has also performed the role of project manager at The University of Melbourne's Early Learning Centre. These complementary roles have provided unique opportunities for Robert to work with diverse communities in Australia, Singapore and China. Robert's ongoing research interests are dynamically interactive and include arts based teaching and learning, teacher reflection, Australian Indigenous knowledge, environmental education and futures studies. Robert coordinates Boorai: The Children's Art Gallery a unique gallery that aims to stimulate and challenge audiences to recognize and value, the personal, social and cultural comments expressed by young children through the arts and language.

Table of Contents

Part 1: The challenges of getting into business 1. How do you find a good business idea? 2. Do you have the right personal qualities for success? 3. Is there a market opportunity in your business sector? 4. What is your business model and market entry strategy? 5. Can you make a profit? 6. What is the most appropriate legal form for your business? Part 2: The challenges of growing the business 7. Are you in good financial health? 8. Do you know how you win business? 9. How can you further develop your distinctiveness? 10. What is changing in your business environment? 11. What is your growth strategy? 12. Can you develop a balanced management team? 13. How do you fund growth? Part 3: The challenges of deciding whether to re-invest or exit 14. Are you a 'big small business' or a 'small big business'? 15. Can you change from owner to manager? 16. What are your options for realizing value?

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