Entrepreneur to Author: 5 STEPS to Writing and Publishing a Nonfiction Book That Builds Authority and Grows Your Business

Entrepreneur to Author: 5 STEPS to Writing and Publishing a Nonfiction Book That Builds Authority and Grows Your Business

by Scott A. MacMillan

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Overview

Small business owners are struggling to stand out in authority-driven fields.

They're losing deals to the competition, getting ignored by the media, and missing out on partnerships that could change the trajectory of their business.

Increasingly, entrepreneurs realize that authorship can help by building authority, generating quality leads, and providing IP that lets them efficiently scale their business. But most aren't confident in their ability to become an author...until now.

In Entrepreneur to Author, you'll learn:

  • The secret to a book strategy that's in lock-step with your business strategy
  • How to efficiently plan, write, test, and refine a high-quality manuscript so you can tend to your business, family, and personal priorities
  • The ins and outs of getting your book published, including publishing models, costs, book formats, and distribution channels
  • The foundational strategy for building authority and the three monetization strategies you can use to grow your business with your book

Using analytical, business-minded concepts, you'll gain confidence in your ability to become an outstanding first-time author, and in your book's ability to build your authority and grow your business in a way that scales up without burning you out.

If you're an ambitious entrepreneur, business leader, or subject-matter expert whose business success depends on your personal authority and professional credibility, then Entrepreneur to Author is your strategy guide to building authority and growing your business through writing and publishing.

Product Details

ISBN-13: 9781989737002
Publisher: MacMillan Company Limited
Publication date: 11/30/2020
Pages: 402
Product dimensions: 5.50(w) x 8.50(h) x 0.89(d)

About the Author

Scott A. MacMillan is an author, entrepreneur, speaker, and President & Executive Publisher at Grammar Factory Publishing, a Canadian professional service publisher that helps entrepreneurs write and publish books that build authority and grow their business.

With more than twenty years' experience in Media and Strategy, with global consulting firm Boston Consulting Group, and as Head of Strategy for Rogers Media, Scott brings a unique perspective to entrepreneurial publishing: strategic insight and business acumen.

Scott graduated Bregman Scholar and Valedictorian from the University of Toronto's Rotman School of Management, where he served as the President of the Entertainment & Media Association and earned a major in Management Consulting and a minor in Strategic Management.

He continues to be involved in the global start-up community, actively providing strategic advice to founders working at the intersection of media, technology, and entrepreneurship.

Scott lives in Toronto with his wife, Alisia, and their son, Matthew.

Table of Contents

Introduction: The Power of Publishing a Book

Part 1: Strategy and Planning

  • Chapter 1: Align Your Business Strategy
  • Chapter 2: Create a Reader Strategy
  • Chapter 3: Define Your Content Strategy

Part 2: Transfer of Knowledge

  • Chapter 4: Create a Book Blueprint
  • Chapter 5: Rough In the First Draft
  • Chapter 6: Round Out the First Draft

Part 3: Editorial Excellence

  • Chapter 7: Test and Self-Edit
  • Chapter 8: Types of Editing
  • Chapter 9: Publishing Models and Funding Sources

Part 4: Presentation

  • Chapter 10: Packaging Your Book
  • Chapter 11: Book Formats
  • Chapter 12: Distribution Channels

Part 5: Sales Conversion

  • Chapter 13: Book Promotion
  • Chapter 14: Building Authority (The Foundational Strategy)
  • Chapter 15: Monetization Strategies

Conclusion: Your Entrepreneur to Author Journey

Book Extras

Acknowledgments

About the Author

About Grammar Factory Publishing

Appendix: Overview of the Entrepreneur to Author STEPS Method

Customer Reviews