"Entrepreneurial Management" walks you through the myriad tactical and strategic issues that are essential to successfully starting a new business. University of Chicago adjunct professor and start-up veteran Robert Calvin combines his decades of experience and real-world knowledge with analysis of today's newest business models to create a proven formula for success. From spotting the right opportunity and getting the right financing to differentiating your product or service, and from the development of proper pricing and targeting programs through strategies for reaching out to customers to create and sustain profitable relationships, a wide range of essential topics and concerns are covered including:
STRATEGIES for matching differentiated products or services to target market segments and even individual customers within those segments
TOOLS for systematically analyzing the strengths and weaknesses of a new enterprise
TECHNIQUES for developing an efficient, cost effective sales organization and marketing approach
METHODS for recognizing, adapting to, and profiting from today's unprecedented rate and scale of change
CREATIVE TIPS for locating--properly managing--financing resources
FINANCIAL CONTROLS and key control points required for entrepreneurial success
THE GROWTH BUSTERS--Mistakes to Avoid
STRATEGIES for leveraging information technology, both to make your firm look larger and to match competitor's services
MODELS AND METHODOLOGIES for evaluating acquisitions and reducing the risks of failure for new product/service development Starting a business is today's most direct route to gaining control over one's life and career. But while the potential rewards are tremendous, so too are the risks for the unprepared. Let "Entrepreneurial Management" provide you with comprehensive knowledge of the interrelated aspects of launching a business, the hands-on skills necessary to turn your dream into your career, and the motivation to become a successful entrepreneur--part of the first great wave of the 21st century.
A ONE-VOLUME, MBA-LEVEL COURSE FOR DEVELOPING, LAUNCHING, AND GROWING A NEW BUSINESS VENTURE Entrepreneurship is one of today's most potentially rewarding--and undeniable challenging-- avenues to gain control over your life and career. "Entrepreneurial Management" helps you to get the ball rolling, reviewing the business knowledge and tactics required to transform your vision into a winning business strategy and a thriving entrepreneurial success story. Built around real-world examples of both successful and failed start-ups, with insightful analysis of the rise or fall of each. "Entrepreneurial Mananagement" reveals a step-by-step pathway to entrepreneurial success, including:
MODELS for writing a clear and convincing business or strategic plan
TECHNIQUES for targeting, evaluating, and obtaining alternative sources of financing
PRICING,differentiation, and targeting methods proven to drive sales and profits Behind every profitable start-up lies a solid foundation of experience and business knowledge. Let "Entrepreneurial Management" provide you with that knowledge and help you to join the millions of others who have successfully met the challenges of entrepreneurship.
|Product dimensions:||6.00(w) x 9.00(h) x 0.64(d)|
About the Author
During the last 30 years, in addition to consulting, teaching and writing, Professor Calvin has bought several medium-sized businesses that were losing money, managed them back to profitability, and resold them to larger concerns. He has also started several new economy businesses. Through these experiences he has created a step-by-step proven formula for success in start-ups and early stage companies. As a teacher, consultant, entrepreneur and executive, he combines strategy and theory with tactics and implementation.
Professor Calvin has written numerous books, including "Sales Management, The McGraw-Hill Executive MBA Series" which was the winner of the Soundview Award as one of the 30 best business books in 2001 and latter translated into Chinese. McGraw-Hill published his most recent book "Sales Management Demystified" in 2007.
He is a visiting professor at Xiamen University School of Management in China, Chinese European International Business School (CEIBS) in Pudon, and the Bank of China's International Institute of Finance in Shanghai/Beijing.
He holds a B.A. from Wesleyan University and an M.B.A. from Columbia University. Professor Calvin sits on the advisory boards and is a director of numerous start-ups and established small businesses.