ISBN-10:
0781793696
ISBN-13:
9780781793698
Pub. Date:
09/01/2009
Publisher:
LWW
The Entrepreneurial Nutritionist / Edition 4

The Entrepreneurial Nutritionist / Edition 4

by Kathy King RD, LD
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Product Details

ISBN-13: 9780781793698
Publisher: LWW
Publication date: 09/01/2009
Edition description: Fourth
Pages: 352
Product dimensions: 6.90(w) x 10.00(h) x 0.50(d)

Table of Contents

Introduction

Part I: THE BEGINNING

1: The Entrepreneurial Spirit

2: Is Self-Employment for You?

Part II: BUILDING A STRONG FOUNDATION

3: Strategies and Management

4: What Can We Learn from the "Masters?"

5: Nurturing Your Creativity

6: Building Your Credibility

7: Ethics and Malpractice

8: Creating a Good Image

9: Counseling Expertise

Part III: MANAGING YOUR BUSINESS

10: Business Plan

11: Marketing Decisions

12: Forms of Business Ownership

13: Protecting Your Ideas and Interests

14: Choosing Business Advisors

15: Money and Finance

16: Start-up Decisions and Costs

17: Fees

18: Reimbursement

19: Negotiation, Selling, and Contracts

20: Office Policies and Dealing with Clients

Part IV: TAKING YOUR IDEAS TO MARKET

21: Promoting Your Venture

22: Using the Internet in Your Business

23: Website Basics

24: Website Creation to Maximize Promotion

Part V: DEVELOPING YOUR PROFESSIONAL PRACTICE

25: Consulting in Long Term Care

26: Tapping into Food and Culinary Markets

27: The "Write" Way to Get Published

28: Media Savvy

29: Sports and Cardiovascular Nutrition

30: The Wellness Movement

31: Continued Competency

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