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Entrepreneuring the Future of Higher Education: Radical Transformation in Times of Profound Change

Entrepreneuring the Future of Higher Education: Radical Transformation in Times of Profound Change

by Mary Landon Darden


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Projections are frightening. Even before the onset of the COVID-19 pandemic, financial considerations were forcing the closing of increasing numbers of American colleges and universities. Higher education in the United States is facing a tsunami of economic issues and the abrupt shift to on-line learning has only accelerated the process.
            But it doesn’t have to be this way. The wobbly two-legged stool that supports virtually every American school – tuition and endowment – was never designed to be sustainable into the 21st century. Instead, the university leaders of the future must embrace the best elements of the most forward-seeing and nimble practitioners of  modern business – the entrepreneur.
            Entrepreneuring the Future of Higher Education:  Radical Transformation in Times of Profound Change is that rare nuts-and-bolts guide that provides the essential tools for colleges and universities to switch from barely surviving to thriving. Assisted by an impressive array experts and visionaries, higher education author and futurist Dr. Mary Landon Darden presents a do-able roadmap out of the morass of escalating costs and decreasing revenue.
            In no-nonsense, sometimes blunt language, Darden lays out specific, revenue streams available to virtually every college – and a step-by-step primer on how to achieve them. Entrepreneuring is not a theoretical argument, parsed with passive-voice modifiers and exceptions. It is a blueprint on how to revive, restore and secure the academy in the second decade of the 21st century.
            Each chapter addresses significant failures (or missed opportunity) that virtually all modern colleges can rapidly address and reform. Too many institutions are hopelessly attached to the failed practices of the past. Students have changed. Governments have changed. Economic engines and drivers have changed. The need to financially support higher education has not – and it is more crucial than ever.
            Entrepreneuring the Future of Higher Education:  Radical Transformation in Times of Profound Change is the answer for the post-COVID academy in America: Practical, unapologetically direct, awash in real-life applications and answers.

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Product Details

ISBN-13: 9781475854954
Publisher: Rowman & Littlefield Publishers, Inc.
Publication date: 01/07/2021
Series: The ACE Series on Higher Education
Pages: 200
Product dimensions: 6.02(w) x 8.63(h) x 0.59(d)

About the Author

Mary Landon Darden is a higher education futurist. She received her doctorate in higher education administration from Baylor University in 2006 and has more than two decades of higher education leadership and research experience.  She founded Higher Education Innovation, LLC in 2015, an independent company with the mission to research, study, develop and provide entrepreneurial, innovative, and specialized training for higher education presidents and leaders to help their institutions move from survive to thrive. She is a regular speaker and keynote speaker on the topics of leadership and the future of higher education at conferences and universities globally.   

Table of Contents

I.Greatest Challenges Facing Higher Education Today and How to Move Forward
II.The Visionary, Educated, Experienced, and Entrepreneurial Leader
III.Radical Change in Admissions, Recruiting, Engagement, Assessment and Learning
IV.Tuition/Development/Fundraising/Grant-Writing and Investing – Traditional Lifeblood
V.Entrepreneuring: Increasing and Expanding Revenue Streams and Moving from Management to Creative Entrepreneurism
VI. Partnering for Success: Niche Development and Societal Responsiveness
VII.Cultural and Organizational Transformation
VIII.Pandemics, Disasters,  and Proactive Measures
IX.Emerging and Expanding Legal Liability/Prevention to Avoid Unnecessary Costs
X.Succession Planning/Cutting Losses
XI.Summary of Steps for Entrepreneuring the Institutional Future
About the Author

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