ISBN-10:
0130812196
ISBN-13:
9780130812193
Pub. Date:
12/01/1998
Publisher:
Prentice Hall
The Entrepreneur's Fieldbook / Edition 1

The Entrepreneur's Fieldbook / Edition 1

by John B. Vinturella

Paperback

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Product Details

ISBN-13: 9780130812193
Publisher: Prentice Hall
Publication date: 12/01/1998
Edition description: BK&DISK
Pages: 288
Product dimensions: 8.01(w) x 9.99(h) x 0.60(d)

Table of Contents

1. Entrepreneurship: Concepts and Issues.

2. Sources of Venture Ideas: Entrepreneurship on the Internet.

3. Market Research and Analysis.

4. Refining the Venture Idea: Testing “Fit” and Feasibility.

5. Start-up Alternatives: Home-Based, Franchises, and Existing Businesses.

6. Building a Successful Business Plan.

7. Financing the Venture.

8. The Complete Entrepreneur: Post-Start-up Challenges.

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