ISBN-10:
0133506320
ISBN-13:
9780133506327
Pub. Date:
02/02/2014
Publisher:
Pearson
Entrepreneurship and Effective Small Business Management / Edition 11

Entrepreneurship and Effective Small Business Management / Edition 11

by Norman M. Scarborough, Jeffrey R. Cornwall
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Product Details

ISBN-13: 9780133506327
Publisher: Pearson
Publication date: 02/02/2014
Edition description: New Edition
Pages: 936
Product dimensions: 8.60(w) x 11.00(h) x 1.40(d)

Table of Contents

Section 1: The Rewards and Challenges of Entrepreneurship

1. Entrepreneurs: The Driving Force Behind Small Business

2. Ethics and Social Responsibility: Doing the Right Thing

3. Creativity and Innovation: Keys to Entrepreneurial Success

4. Strategic Management and the Entrepreneur

Section 2: Launching a Venture: Entry Strategies

5. Choosing a Form of Ownership

6. Franchising and the Entrepreneur

7. Buying an Existing Business

8. New Business Planning Process: Feasibility Analysis, Business Modeling, and Crafting a Winning Business Plan

Section 3: Building a Marketing Plan

9. Building a Bootstrap Marketing Plan

10. Creative Use of Advertising and Promotion

11. Pricing and Credit Strategies

12. Global Marketing Strategies

13. E-Commerce and Entrepreneurship

Section 4: Building a Financial Plan

14. Creating a Solid Financial Plan

15. Managing Cash Flow

16. Sources of Equity Financing

17. Sources of Debt Financing

Section 5: Building an Operating Plan

18. Location, Layout, and Physical Facilities

19. Supply Chain Management

20. Managing Inventory

21. Staffing and Leading a Growing Company

Section 6: Legal Aspects of Small Business: Succession, Ethics, and Government Regulation

22. Management Succession and Risk Management Strategies in the Family Business

23. The Legal Environment: Business Law and Government Regulation

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