Entrepreneurship: Creating and Managing New Ventures

Entrepreneurship: Creating and Managing New Ventures

by Bruce Lloyd (Editor)

Paperback(1st ed)


Product Details

ISBN-13: 9780080374079
Publisher: Elsevier Science & Technology Books
Publication date: 06/28/1989
Series: Best of Long Range Planning Series , #2
Edition description: 1st ed
Pages: 190
Product dimensions: 6.00(w) x 1.25(h) x 9.00(d)

Table of Contents

Introduction. New Thinking in Venture Management. The Strategic Management of Innovation. The innovative firm. Change in management and the management of change. Planning vs. strategy - which will win? Developing New Products and Services. Strategies for new product development. How to get new products to market quicker. Competing with Japan - the rules of the game. Strategic Planning for Research and Development. Directing technological development - the role of the Board. Strategies for Diversification. Diversification - the key factors for success. New Ventures and Small Business. Strategic management: new ventures and small business. The external corporate venture capital fund - a valuable vehicle for growth. Alliance: the new strategic focus. New Venture Management. Venture management - success or failure? The delusion of intrapreneurship. Corporate development - preferred strategies in UK companies. Piggybacking for business and nonprofits: a strategy for hard times. New Venture Management in Practice: Company Cases. New venture development at Du Pont. Regaining your competitive edge. New venture management in an electric utility. How Elf Aquitaine provides technological assistance to small businesses. Can we plan for new technology?

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