ISBN-10:
1403941750
ISBN-13:
9781403941756
Pub. Date:
03/01/2007
Publisher:
Palgrave Macmillan
Entrepreneurship

Entrepreneurship

by David Rae

Paperback

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Overview

This textconnects theory and practice in a whole new way. Other entrepreneurship texts are primarily research and theory oriented, and simply tack on real-world examples, while this book offers a stronger practical approach. It focuses on learning for rather than about enterprise. Theory is well covered, but the emphasis is on the individual as the entrepreneur and on creating and seizing entrepreneurial opportunities.
 
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Product Details

ISBN-13: 9781403941756
Publisher: Palgrave Macmillan
Publication date: 03/01/2007
Edition description: First Edition
Pages: 384
Product dimensions: 7.50(w) x 9.25(h) x 0.65(d)

About the Author

DAVID RAE is Head of the Centre for Entrepreneurial Management at the Derbyshire Business School, University of Derby.

Table of Contents

Preface
• Introduction
• The Context of Opportunity Centred Entrepreneurship
• Personal Enterprise: Connecting Opportunities and Personal Goals
• Opportunity Exploration
• Opportunity Building
• Planning to Realise Opportunities
• Acting on Opportunities
• Opportunity Centred Entrepreneurship in Action
• Where Do We Go from Here?
• Appendices

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