Learn how to be a successful entrepreneur with ENTREPRENEURSHIP! Presenting the most current thinking in this explosive field, this entrepreneurship text provides you with a practical, step-by-step approach that makes learning easy. Using exercises and case presentations, you can apply your own ideas and develop useful analytical skills. Cases found throughout the text present the venture creations or managerial ideas confronted by real-world companies.
|Publisher:||Dryden Press FL|
|Series:||Dryden Press Series in Management|
|Edition description:||Older Edition|
Table of Contents
PART I: ENTREPRENEURSHIP IN THE TWENTY FIRST CENTURY.
1.The Revolutionary Impact of Entrepreneurship.
2.The Evolutionary Development of Entrepreneurship.
3.Corporate Entrepreneurship: Developing the Entrepreneurial Mindset in Organizations.
Part II: THE ENTREPRENEURIAL PERSPECTIVE.
4.The Entrepreneurial Mindset in Individuals.
5.Creativity and Innovation.
Part III: DEVELOPING THE ENTREPRENEURIAL PLAN.
7.Assessment of Entrepreneurial Opportunities.
8.Environmental Assessment of Entrepreneurial Ventures.
9.Marketing Research for Entrepreneurial Ventures.
10.Financial Preparation for Entrepreneurial Ventures.
11.Developing an Effective Business Plan.
Part IV: INITIATING ENTREPRENEURIAL VENTURES.
12.Legal Structures for Entrepreneurial Ventures.
13.Legal Issues Impacting Entrepreneurial Ventures.
14.Sources of Capital for Entrepreneurial Ventures.
Part V: GROWTH AND DEVELOPMENT OF ENTREPRENEURIAL VENTURES.
15.Strategic Planning for Emerging Ventures.
16.Managing Entrepreneurial Growth.
17.Valuation of Entrepreneurial Ventures.
18.Harvesting the Entrepreneurial Venture.