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Entrepreneurship: A Contemporary Approach / Edition 5
     

Entrepreneurship: A Contemporary Approach / Edition 5

by Donald F. Kuratko
 

ISBN-10: 0030196043

ISBN-13: 9780030196041

Pub. Date: 09/01/2000

Publisher: Cengage Learning


This market leader was the first of its kind to cover entrepreneurship in one entire text. Its practical step-by-step approach helps develop entrepreneurial skills. The revision of this successful text features the Internet and a chapter on "Quality and the Human Factor," as well as current management themes that will keep the text at the forefront of the market.

Overview


This market leader was the first of its kind to cover entrepreneurship in one entire text. Its practical step-by-step approach helps develop entrepreneurial skills. The revision of this successful text features the Internet and a chapter on "Quality and the Human Factor," as well as current management themes that will keep the text at the forefront of the market.

Product Details

ISBN-13:
9780030196041
Publisher:
Cengage Learning
Publication date:
09/01/2000
Series:
Harcourt College Publishers Series in En
Edition description:
Older Edition
Pages:
752
Product dimensions:
8.27(w) x 10.24(h) x (d)

Table of Contents


PART I. THE CONTEMPORARY WORLD OF ENTREPRENEURSHIP. 1. The Entrepreneurial Revolution. 2. Entrepreneurship: An Evolving Concept. 3. Entrepreneurship: Developing Entrepreneurship in the Corporation. PART II. THE ENTREPRENEURIAL PERSPECTIVE. 4. Understanding the Entrepreneurial Perspective in Individuals. 5. Developing Creativity and Understanding Innovation. 6. Ethical and Social Responsibility Challenges for Entrepreneurs. PART III. DEVELOPING THE ENTREPRENEURIAL PLAN. 7. Environmental Assessment: Preparation for a New Venture. 8. Marketing Research for New Ventures. 9. Financial Preparation for Entrepreneurial Ventures. 10. Developing an Effective Business Plan. PART IV. INITIATING ENTREPRENEURIAL VENTURES. 11. Assessment and Evaluation of Entrepreneurial Opportunities. 12. Legal Structures for New Business Ventures. 13. Legal Issues Related to Emerging Ventures. 14. Sources of Capital for Entrepreneurs. PART V. GROWTH AND DEVELOPMENT OF ENTREPRENEURIAL VENTURES. 15. Strategic Planning for Emerging Ventures. 16. Managing Entrepreneurial Growth. 17. Global Opportunities for Entrepreneurs. PART VI. CONTEMPORARY CHALLENGES IN ENTREPRENEURSHIP. 18. Valuation of Business Ventures. 19. Management Succession and Continuity: A Family Business Perspective. 20. Minority Entrepreneurship. 21. Total Quality and the Human Factor: Continuous Challenges for Entrepreneurs.

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