Entrepreneurship (with InfoTrac ) / Edition 7 available in Hardcover
- Pub. Date:
- Cengage Learning
Learn how to be a successful entrepreneur with ENTREPRENEURSHIP! Presenting the most current thinking in this explosive field, this entrepreneurship text provides you with a practical, step-by-step approach that makes learning easy. Using exercises and case presentations, you can apply your own ideas and develop useful analytical skills. Cases found throughout the text present the venture creations or managerial ideas confronted by real-world companies.
|Product dimensions:||8.70(w) x 11.00(h) x 1.40(d)|
About the Author
Dr. Donald F. Kuratko (known as "Dr. K") is the Jack M. Gill Distinguished Chair of Entrepreneurship; Professor of Entrepreneurship; and Executive & Academic Director of the Johnson Center for Entrepreneurship & Innovation at the Kelley School of Business, Indiana University - Bloomington. He is considered a prominent scholar and national leader in the field of entrepreneurship, authoring over 190 articles and 30 books on aspects of entrepreneurship and corporate innovation, including one of the leading entrepreneurship books in the world today, ENTREPRENEURSHIP: THEORY, PROCESS, & PRACTICE. Dr. K was honored by his peers in Entrepreneur magazine as the #1 Entrepreneurship Program Director in the nation, as well as being selected one of the Top Entrepreneurship Professors in the United States by Fortune magazine. Professor Kuratko has been named one of the Top 50 Entrepreneurship Scholars in the world and was the inaugural recipient of the Karl Vesper Entrepreneurship Pioneer Award for his career dedication to developing the field of entrepreneurship. The Academy of Management has honored Dr. K with the Entrepreneurship Advocate Award for his contributions to the development of the discipline of entrepreneurship, and the Entrepreneurship Mentor Award for his work in the scholarly development of Ph.D. students and junior-level faculty in the entrepreneurship field.
Distinguished professor, prolific author, renowned consultant, and inspiring teacher, Dr. Richard M. Hodgetts (1942-2001) was the Suntrust Professor of Strategic Management at Florida International University (FIU). He earned a Ph.D. from the University of Oklahoma and an M.B.A. from Indiana University. He published more than 125 articles and papers on a variety of topics ranging from entrepreneurship to strategic management to total quality management. He was also the author or coauthor of 49 books. Some of the most recent include INTERNATIONAL BUSINESS, INTERNATIONAL MANAGEMENT, and MEASURES OF QUALITY AND HIGH PERFORMANCE. Dr. Hodgetts consulted for a number of Fortune 500 firms and provided training for a wide variety of companies. He also lectured in Mexico, Venezuela, Peru, Chile, Jamaica, Trinidad, Denmark, Kuwait, and at a host of U.S. colleges and universities. He was a Fellow of the Academy of Management and a past member of the Academy's Board of Governors. He served on three academic review boards and wrote a biweekly column on small business and entrepreneurship in the Ft. Lauderdale Sun Sentinel.
Table of Contents
PART I: ENTREPRENEURSHIP IN THE TWENTY FIRST CENTURY. 1. The Revolutionary Impact of Entrepreneurship. 2. The Evolutionary Development of Entrepreneurship. 3. Corporate Entrepreneurship: Developing the Entrepreneurial Mindset in Organizations. PART II: THE ENTREPRENEURIAL PERSPECTIVE. 4. The Entrepreneurial Mindset in Individuals. 5. Creativity and Innovation. 6. Entrepreneurial Ethics. PART III: DEVELOPING THE ENTREPRENEURIAL PLAN. 7. Assessment of Entrepreneurial Opportunities. 8. Environmental Assessment of Entrepreneurial Ventures. 9. Marketing Research for Entrepreneurial Ventures. 10. Financial Preparation for Entrepreneurial Ventures. 11. Developing an Effective Business Plan. PART IV: INITIATING ENTREPRENEURIAL VENTURES. 12. Legal Structures for Entrepreneurial Ventures. 13. Legal Issues Impacting Entrepreneurial Ventures. 14. Sources of Capital for Entrepreneurial Ventures. PART V: GROWTH AND DEVELOPMENT OF ENTREPRENEURIAL VENTURES. 15. Strategic Planning for Emerging Ventures. 16. Managing Entrepreneurial Growth. 17. Valuation of Entrepreneurial Ventures. 18. Harvesting the Entrepreneurial Venture.