ISBN-10:
1483383520
ISBN-13:
9781483383521
Pub. Date:
01/25/2017
Publisher:
SAGE Publications
Entrepreneurship: The Practice and Mindset / Edition 1

Entrepreneurship: The Practice and Mindset / Edition 1

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Overview

From Heidi Neck, one of the most influential thinkers in entrepreneurship education today, Chris Neck, an award-winning professor, and Emma Murray, business consultant and author, comes this ground-breaking new text.

Entrepreneurship: The Practice and Mindset catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this new text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions and interacting with stakeholders in order to get feedback, experiment, and move ideas forward. Students walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey.

Product Details

ISBN-13: 9781483383521
Publisher: SAGE Publications
Publication date: 01/25/2017
Edition description: Older Edition
Pages: 560
Sales rank: 1,070,223
Product dimensions: 8.30(w) x 10.80(h) x 0.60(d)

About the Author

Heidi Neck, Ph D, is a Babson College professor and the Jeffry A. Timmons Professor of Entrepreneurial
Studies. She is the academic director of the Babson Academy, a dedicated unit within
Babson that inspires change in the way universities, specifically their faculty and students, teach
and learn entrepreneurship. The Babson Academy builds on Neck’s work starting the Babson Collaborative,
a global institutional membership organization for colleges and universities seeking to
increase their capability and capacity in entrepreneurship education, and leading Babson’s Symposia
for Entrepreneurship Educators (SEE), programs designed to further develop faculty from
around the world in the art and craft of teaching entrepreneurship and building entrepreneurship
programs. Neck has directly trained more than 3,000 faculty around the world in the art and craft
of teaching entrepreneurship.

She has taught entrepreneurship at the undergraduate, MBA, and executive levels. Neck is a
past president of the United States Association of Small Business and Entrepreneurship (USASBE),
an academic organization dedicated to the advancement of entrepreneurship education. Her
research interests include entrepreneurship education, the entrepreneurial mindset, and entrepreneurship
inside organizations. An award-winning educator and author, her textbook Entrepreneurship:
The Practice and Mindset (2017) was awarded Breakthrough Book of 2017 by SAGE and the
2018 Most Promising New Textbook award by the Textbook & Academic Authors Association.

Neck is the lead author of Teaching Entrepreneurship: A Practice-Based Approach (Elgar), a book written
to help educators teach entrepreneurship in more experiential and engaging ways. Additionally,
she has published 45+ book chapters, research monographs, and refereed articles.
Neck has been recognized for teaching excellence at Babson for undergraduate, graduate, and
executive education. She has also been recognized by international organizations the Academy of
Management and USASBE for excellence in pedagogy and course design. For pushing the frontiers
of entrepreneurship education in higher education, The Schulze Foundation and the Entrepreneur
and Innovation Exchange awarded her Entrepreneurship Educator of the Year in 2016.

Dr. Christopher P. Neck is currently an Associate Professor of Management at Arizona State University, where he held the title “University Master Teacher.” From 1994 to 2009, he was part of the Pamplin College of Business faculty at Virginia Tech. He received his Ph D in Management from Arizona State University and his MBA from Louisiana State University. Neck is author of the books Self-Leadership: The Definitive Guide to Personal Excellence (2016, Sage); Fit To Lead: The Proven 8-week Solution for Shaping Up Your Body, Your Mind, and Your Career (2004, St. Martin’s Press; 2012, Carpenter’s Sons Publishing); Mastering Self-Leadership: Empowering Yourself for Personal Excellence, 6th edition (2013, Pearson); The Wisdom of Solomon at Work (2001, Berrett-Koehler); For Team Members Only: Making Your Workplace Team Productive and Hassle-Free (1997, Amacom Books); and Medicine for the Mind: Healing Words to Help You Soar, 4th Edition (Wiley, 2012). Neck is also the coauthor of the principles of management textbook, Management: A Balanced Approach to the 21st Century (Wiley 2013; 2017, 2nd Edition); the upcoming introductory to entrepreneurship textbook, Entrepreneurship, (Sage, 2017); and the introductory to organizational behavior textbook, Organizational Behavior (Sage, 2016).

Dr. Neck’s research specialties include employee/executive fitness, self-leadership, leadership, group decision-making processes, and self-managing teams. He has over 100 publications in the form of books, chapters, and articles in various journals. Some of the outlets in which Neck’s work has appeared include Organizational Behavior and Human Decision Processes, The Journal of Organizational Behavior, The Academy of Management Executive, Journal of Applied Behavioral Science, The Journal of Managerial Psychology, Executive Excellence, Human Relations, Human Resource Development Quarterly, Journal of Leadership Studies, Educational Leadership, and The Commercial Law Journal.

Due to Neck’s expertise in management, he has been cited in numerous national publications, including The Washington Post, The Wall Street Journal, The Los Angeles Times, The Houston Chronicle, and the Chicago Tribune. Additionally, each semester Neck teaches an introductory management course to a single class of anywhere from 500 to 1,000 students.

Dr. Neck was the recipient of the 2007 Business Week Favorite Professor Award.” He is featured on www.businessweek.com as one of the approximately twenty professors from across the world receiving this award.

Neck currently teaches a mega section of Management Principles to approximately 500 students at Arizona State University. Neck received the Order of Omega Outstanding Teaching Award for 2012. This award is awarded to one professor at Arizona State by the Alpha Lamda Chapter of this leadership fraternity. His class sizes at Virginia Tech filled rooms up to 2,500 students. He received numerous teaching awards during his tenure at Virginia Tech, including the 2002 Wine Award for Teaching Excellence. Also, Neck was the ten-time winner (1996, 1998, 2000, 2002, 2004, 2005, 2006, 2007, 2008, and 2009) of the “Students’ Choice Teacher of The Year Award” (voted by the students for the best teacher of the year within the entire university). Also, some of the organizations that have participated in Neck’s management development training include GE/Toshiba, Busch Gardens, Clark Construction, the United States Army, Crestar, American Family Insurance, Sales and Marketing Executives International, American Airlines, American Electric Power, W. L. Gore & Associates, Dillard’s Department Stores, and Prudential Life Insurance. Neck is also an avid runner. He has completed 12 marathons, including the Boston Marathon, the New York City Marathon, and the San Diego Marathon. In fact, his personal record for a single long distance run is a 40-mile run.

Emma L. Murray completed a Bachelor of Arts degree in English and Spanish at University College Dublin (UCD) in County Dublin, Ireland. This was followed by a Higher Diploma (Hdip) in business studies and information technology at the Michael Smurfit Graduate School of Business in County Dublin, Ireland. Following her studies, Emma spent nearly a decade in investment banking before becoming a full-time writer and author.

As a writer, Emma has worked on numerous texts, including business and economics, self-help, and psychology. Within the field of higher education, Emma worked with Dr. Christopher P. Neck and Dr. Jeffery D. Houghton on Management (Wiley 2013); and is the coauthor of the principles of management textbook Management: A Balanced Approach to the 21st Century (Wiley 2013, 2017-2nd Edition) and the coauthor of Organizational Behavior (Sage 2017).

She is the author of The Unauthorized Guide to Doing Business the Alan Sugar Way (2010, Wiley-Capstone); and the lead author of How to Succeed as a Freelancer in Publishing (2010, How To Books). She lives in London.

Table of Contents

Preface
Acknowledgements
About the Authors
An Open Letter to All Students
PART I. INTRODUCING THE ENTREPRENEURIAL LIFESTYLE
CHAPTER 1. ENTREPRENEURSHIP: A GLOBAL SOCIAL MOVEMENT
Entrepreneurship Requires Action and Practice
Entrepreneurship May Be Different From What You Think
A Brief History of the Evolution of Entrepreneurship in the United States
Types Of Entrepreneurship
The World Is Participating in Entrepreneurship
How This Book Will Help You Practice Entrepreneurship
CHAPTER 2. PRACTICING ENTREPRENEURSHIP
Two Main Perspectives on Entrepreneurship
The Five Skills Most Important to The Practice of Entrepreneurship
Entrepreneurship Is More a Method than a Process
The Practice of Entrepreneurship: An Introduction
The Concept of Deliberate Practice
CHAPTER 3. DEVELOPING AN ENTREPRENEURIAL MINDSET
The Power of Mindset
What Is Mindset?
The Self-Leadership Habit
The Creativity Habit
The Improvisation Habit
The Mindset as the Pathway to Action
CHAPTER 4: SUPPORTING SOCIAL ENTREPRENEURSHIP
The Role of Social Entrepreneurship
Social Entrepreneurship and Wicked Problems
Types of Social Entrepreneurship
Capital Markets for Social Entrepreneurs
Social Entrepreneurs and Their Stakeholders
Differences Between Social Entrepreneurship And Corporate Social Responsibility
Social Entrepreneurship and Global Inclusion
PART II . CREATING AND FINDING OPPORTUNITIES
CHAPTER 5. GENERATING NEW IDEAS
The Entrepreneurial Mindset and Opportunity Recognition
Opportunities Start with Thousands of Ideas
Two Pathways to Opportunity Identification
Opportunities Through Active Search and Alertness
From Idea Generation to Opportunity Recognition
CHAPTER 6. USING DESIGN THINKING
What Is Design Thinking?
Design Thinking as a Human-Centered Process
Design Thinking Requires Empathy
The Design-Thinking Process: Inspiration, Ideation, Implementation
Pathways Toward Observation and Insights
Interviewing as a Useful Technique for Identify Needs
Variations of the Design-Thinking Process
CHAPTER 7. TESTING AND EXPERIMENTING IN MARKETS
What Are Experiments?
The Six Steps of Scientific Experimentation
Hypotheses and Customer Identification
Generating Data and the Rules of Experimentation
Types of Experiments
The Power of Storyboarding
PART III . EVALUATING AND ACTING ON OPPORTUNITIES
CHAPTER 8. BUILDING BUSINESS MODELS
What Is a Business Model?
The Four Parts of a Business Model
The Customer Value Proposition (CVP)
Different Types of CVPs and Customer Segments
The Business Model Canvas (BMC)
CHAPTER 9. PLANNING FOR ENTREPRENEURS
The Importance of Planning to Entrepreneurs
The Trim Framework
Plans Take Many Forms
The Business Plan Debate
Tips for Writing Business Plans
CHAPTER 10. CREATING REVENUE MODELS
What Is a Revenue Model?
Different Types of Revenue Models
Generating Revenue From “Free”
Revenue and Cost Drivers
Pricing Strategies
Calculating Prices
CHAPTER 11. LEARNING FROM FAILURE
Failure and Entrepreneurship
The Failure Spectrum
Fear of Failure
Learning From Failure
Getting Gritty: Building a Tolerance for Failure
PART IV. RESOURCING NEW OPPORTUNITIES
CHAPTER 12. BOOTSTRAPPING FOR RESOURCES
What Is Bootstrapping?
Bootstrapping Strategies
Crowdfunding Versus Crowdsourcing
Crowdfunding Startups and Entrepreneurships
The Four Contexts for Crowdfunding
The Advantages of Crowdfunding
A Quick Guide to Successful Crowdfunding
CHAPTER 13. FINANCING FOR STARTUPS
What Is Equity Financing?
The Basics Of Valuation
Angel Investors
Venture Capitalists (VCs)
Due Diligence
The Entrepreneur’s Dilemma
APPENDIX A. FINANCIAL STATEMENTS AND PROJECTIONS FOR STARTUPS
Financial Projections for Startups
Three Essential Financial Statements
Linkages between the Three Financial Statements
The Journey of Cash: The Cash Conversion Cycle
Building Pro Forma Financial Statements
Building Assumptions: Operating Policies and Other Key Assumptions
CHAPTER 14. DEVELOPING NETWORKS
The Power of Networks
The Value of Networks
Building Networks
Virtual Networking
Networking to Build the Founding Team
CHAPTER 15. NAVIGATING LEGAL AND IP ISSUES
Legal Considerations
Types of Legal Structures
Legal Mistakes Made by Startups
Intellectual Property (IP)
Global IP Theft
Common IP Traps
Hiring Employees
CHAPTER 16. MARKETING AND PITCHING YOUR IDEA
The Role of Marketing and Pitching in Entrepreneurship
The Basic Principles of Marketing
Entrepreneurial Marketing
Marketing Through Social Media
Marketing Yourself
The Art of Pitching
APPENDIX B. The Pitch Deck
Overview of the Pitch Deck
Pitch Deck Slides
The Question and Answer Period
Glossary
Notes
Name Index
Subject Index

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