From Heidi Neck, one of the most influential thinkers in entrepreneurship education today, Chris Neck, an award-winning professor, and Emma Murray, business consultant and author, comes this ground-breaking new text.
Entrepreneurship: The Practice and Mindset catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this new text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions and interacting with stakeholders in order to get feedback, experiment, and move ideas forward. Students walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey.
|Edition description:||Older Edition|
|Product dimensions:||8.30(w) x 10.80(h) x 0.60(d)|
About the Author
Heidi Neck, Ph D, is a Babson College professor and the Jeffry A. Timmons Professor of EntrepreneurialStudies. She is the academic director of the Babson Academy, a dedicated unit withinBabson that inspires change in the way universities, specifically their faculty and students, teachand learn entrepreneurship. The Babson Academy builds on Neck’s work starting the Babson Collaborative,a global institutional membership organization for colleges and universities seeking toincrease their capability and capacity in entrepreneurship education, and leading Babson’s Symposiafor Entrepreneurship Educators (SEE), programs designed to further develop faculty fromaround the world in the art and craft of teaching entrepreneurship and building entrepreneurshipprograms. Neck has directly trained more than 3,000 faculty around the world in the art and craftof teaching entrepreneurship.She has taught entrepreneurship at the undergraduate, MBA, and executive levels. Neck is apast president of the United States Association of Small Business and Entrepreneurship (USASBE),an academic organization dedicated to the advancement of entrepreneurship education. Herresearch interests include entrepreneurship education, the entrepreneurial mindset, and entrepreneurshipinside organizations. An award-winning educator and author, her textbook Entrepreneurship:The Practice and Mindset (2017) was awarded Breakthrough Book of 2017 by SAGE and the2018 Most Promising New Textbook award by the Textbook & Academic Authors Association. Neck is the lead author of Teaching Entrepreneurship: A Practice-Based Approach (Elgar), a book writtento help educators teach entrepreneurship in more experiential and engaging ways. Additionally,she has published 45+ book chapters, research monographs, and refereed articles.Neck has been recognized for teaching excellence at Babson for undergraduate, graduate, andexecutive education. She has also been recognized by international organizations the Academy ofManagement and USASBE for excellence in pedagogy and course design. For pushing the frontiersof entrepreneurship education in higher education, The Schulze Foundation and the Entrepreneurand Innovation Exchange awarded her Entrepreneurship Educator of the Year in 2016.
Dr. Christopher P. Neck is currently an Associate Professor of Management at Arizona State University, where he held the title “University Master Teacher.” From 1994 to 2009, he was part of the Pamplin College of Business faculty at Virginia Tech. He received his Ph D in Management from Arizona State University and his MBA from Louisiana State University. Neck is author of the books Self-Leadership: The Definitive Guide to Personal Excellence (2016, Sage); Fit To Lead: The Proven 8-week Solution for Shaping Up Your Body, Your Mind, and Your Career (2004, St. Martin’s Press; 2012, Carpenter’s Sons Publishing); Mastering Self-Leadership: Empowering Yourself for Personal Excellence, 6th edition (2013, Pearson); The Wisdom of Solomon at Work (2001, Berrett-Koehler); For Team Members Only: Making Your Workplace Team Productive and Hassle-Free (1997, Amacom Books); and Medicine for the Mind: Healing Words to Help You Soar, 4th Edition (Wiley, 2012). Neck is also the coauthor of the principles of management textbook, Management: A Balanced Approach to the 21st Century (Wiley 2013; 2017, 2nd Edition); the upcoming introductory to entrepreneurship textbook, Entrepreneurship, (Sage, 2017); and the introductory to organizational behavior textbook, Organizational Behavior (Sage, 2016).Dr. Neck’s research specialties include employee/executive fitness, self-leadership, leadership, group decision-making processes, and self-managing teams. He has over 100 publications in the form of books, chapters, and articles in various journals. Some of the outlets in which Neck’s work has appeared include Organizational Behavior and Human Decision Processes, The Journal of Organizational Behavior, The Academy of Management Executive, Journal of Applied Behavioral Science, The Journal of Managerial Psychology, Executive Excellence, Human Relations, Human Resource Development Quarterly, Journal of Leadership Studies, Educational Leadership, and The Commercial Law Journal.Due to Neck’s expertise in management, he has been cited in numerous national publications, including The Washington Post, The Wall Street Journal, The Los Angeles Times, The Houston Chronicle, and the Chicago Tribune. Additionally, each semester Neck teaches an introductory management course to a single class of anywhere from 500 to 1,000 students.Dr. Neck was the recipient of the 2007 Business Week Favorite Professor Award.” He is featured on www.businessweek.com as one of the approximately twenty professors from across the world receiving this award. Neck currently teaches a mega section of Management Principles to approximately 500 students at Arizona State University. Neck received the Order of Omega Outstanding Teaching Award for 2012. This award is awarded to one professor at Arizona State by the Alpha Lamda Chapter of this leadership fraternity. His class sizes at Virginia Tech filled rooms up to 2,500 students. He received numerous teaching awards during his tenure at Virginia Tech, including the 2002 Wine Award for Teaching Excellence. Also, Neck was the ten-time winner (1996, 1998, 2000, 2002, 2004, 2005, 2006, 2007, 2008, and 2009) of the “Students’ Choice Teacher of The Year Award” (voted by the students for the best teacher of the year within the entire university). Also, some of the organizations that have participated in Neck’s management development training include GE/Toshiba, Busch Gardens, Clark Construction, the United States Army, Crestar, American Family Insurance, Sales and Marketing Executives International, American Airlines, American Electric Power, W. L. Gore & Associates, Dillard’s Department Stores, and Prudential Life Insurance. Neck is also an avid runner. He has completed 12 marathons, including the Boston Marathon, the New York City Marathon, and the San Diego Marathon. In fact, his personal record for a single long distance run is a 40-mile run.
Emma L. Murray completed a Bachelor of Arts degree in English and Spanish at University College Dublin (UCD) in County Dublin, Ireland. This was followed by a Higher Diploma (Hdip) in business studies and information technology at the Michael Smurfit Graduate School of Business in County Dublin, Ireland. Following her studies, Emma spent nearly a decade in investment banking before becoming a full-time writer and author.As a writer, Emma has worked on numerous texts, including business and economics, self-help, and psychology. Within the field of higher education, Emma worked with Dr. Christopher P. Neck and Dr. Jeffery D. Houghton on Management (Wiley 2013); and is the coauthor of the principles of management textbook Management: A Balanced Approach to the 21st Century (Wiley 2013, 2017-2nd Edition) and the coauthor of Organizational Behavior (Sage 2017).She is the author of The Unauthorized Guide to Doing Business the Alan Sugar Way (2010, Wiley-Capstone); and the lead author of How to Succeed as a Freelancer in Publishing (2010, How To Books). She lives in London.
Table of Contents
PrefaceAcknowledgementsAbout the AuthorsAn Open Letter to All StudentsPART I. INTRODUCING THE ENTREPRENEURIAL LIFESTYLECHAPTER 1. ENTREPRENEURSHIP: A GLOBAL SOCIAL MOVEMENT Entrepreneurship Requires Action and Practice Entrepreneurship May Be Different From What You Think A Brief History of the Evolution of Entrepreneurship in the United States Types Of Entrepreneurship The World Is Participating in Entrepreneurship How This Book Will Help You Practice EntrepreneurshipCHAPTER 2. PRACTICING ENTREPRENEURSHIP Two Main Perspectives on Entrepreneurship The Five Skills Most Important to The Practice of Entrepreneurship Entrepreneurship Is More a Method than a Process The Practice of Entrepreneurship: An Introduction The Concept of Deliberate PracticeCHAPTER 3. DEVELOPING AN ENTREPRENEURIAL MINDSET The Power of Mindset What Is Mindset? The Self-Leadership Habit The Creativity Habit The Improvisation Habit The Mindset as the Pathway to ActionCHAPTER 4: SUPPORTING SOCIAL ENTREPRENEURSHIP The Role of Social Entrepreneurship Social Entrepreneurship and Wicked Problems Types of Social Entrepreneurship Capital Markets for Social Entrepreneurs Social Entrepreneurs and Their Stakeholders Differences Between Social Entrepreneurship And Corporate Social Responsibility Social Entrepreneurship and Global InclusionPART II . CREATING AND FINDING OPPORTUNITIESCHAPTER 5. GENERATING NEW IDEAS The Entrepreneurial Mindset and Opportunity Recognition Opportunities Start with Thousands of Ideas Two Pathways to Opportunity Identification Opportunities Through Active Search and Alertness From Idea Generation to Opportunity RecognitionCHAPTER 6. USING DESIGN THINKING What Is Design Thinking? Design Thinking as a Human-Centered Process Design Thinking Requires Empathy The Design-Thinking Process: Inspiration, Ideation, Implementation Pathways Toward Observation and Insights Interviewing as a Useful Technique for Identify Needs Variations of the Design-Thinking ProcessCHAPTER 7. TESTING AND EXPERIMENTING IN MARKETS What Are Experiments? The Six Steps of Scientific Experimentation Hypotheses and Customer Identification Generating Data and the Rules of Experimentation Types of Experiments The Power of StoryboardingPART III . EVALUATING AND ACTING ON OPPORTUNITIESCHAPTER 8. BUILDING BUSINESS MODELS What Is a Business Model? The Four Parts of a Business Model The Customer Value Proposition (CVP) Different Types of CVPs and Customer Segments The Business Model Canvas (BMC)CHAPTER 9. PLANNING FOR ENTREPRENEURS The Importance of Planning to Entrepreneurs The Trim Framework Plans Take Many Forms The Business Plan Debate Tips for Writing Business PlansCHAPTER 10. CREATING REVENUE MODELS What Is a Revenue Model? Different Types of Revenue Models Generating Revenue From “Free” Revenue and Cost Drivers Pricing Strategies Calculating PricesCHAPTER 11. LEARNING FROM FAILURE Failure and Entrepreneurship The Failure Spectrum Fear of Failure Learning From Failure Getting Gritty: Building a Tolerance for FailurePART IV. RESOURCING NEW OPPORTUNITIESCHAPTER 12. BOOTSTRAPPING FOR RESOURCES What Is Bootstrapping? Bootstrapping Strategies Crowdfunding Versus Crowdsourcing Crowdfunding Startups and Entrepreneurships The Four Contexts for Crowdfunding The Advantages of Crowdfunding A Quick Guide to Successful CrowdfundingCHAPTER 13. FINANCING FOR STARTUPS What Is Equity Financing? The Basics Of Valuation Angel Investors Venture Capitalists (VCs) Due Diligence The Entrepreneur’s DilemmaAPPENDIX A. FINANCIAL STATEMENTS AND PROJECTIONS FOR STARTUPS Financial Projections for Startups Three Essential Financial Statements Linkages between the Three Financial Statements The Journey of Cash: The Cash Conversion Cycle Building Pro Forma Financial Statements Building Assumptions: Operating Policies and Other Key AssumptionsCHAPTER 14. DEVELOPING NETWORKS The Power of Networks The Value of Networks Building Networks Virtual Networking Networking to Build the Founding TeamCHAPTER 15. NAVIGATING LEGAL AND IP ISSUES Legal Considerations Types of Legal Structures Legal Mistakes Made by Startups Intellectual Property (IP) Global IP Theft Common IP Traps Hiring EmployeesCHAPTER 16. MARKETING AND PITCHING YOUR IDEA The Role of Marketing and Pitching in Entrepreneurship The Basic Principles of Marketing Entrepreneurial Marketing Marketing Through Social Media Marketing Yourself The Art of PitchingAPPENDIX B. The Pitch Deck Overview of the Pitch Deck Pitch Deck Slides The Question and Answer PeriodGlossaryNotesName IndexSubject Index