Entrepreneurship Ideas in Action

Entrepreneurship Ideas in Action

by Jerry W. Moorman



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Entrepreneurship Ideas in Action by Jerry W. Moorman

Entrepreneurship: Ideas in Action takes your students step-by-step through the entire process of owning their own business. Creating a business plan is covered extensively, with a complete chapter plus a business plan project in every chapter. Numerous examples throughout the text put chapter content in a real-world context. Each chapter is organized into lessons, making the text easy to use in all classroom environments. Learning goals are given at the beginning of every lesson. Loaded with activities, individual and grup projects, and reinforcement opportunities, this text will get your students ready to launch their business ideas.

Product Details

ISBN-13: 9780538682695
Publisher: Cengage South-Western
Publication date: 05/28/1999
Series: Introduction to Business Series

Table of Contents

1. Should You Become an Entrepreneur? 2. What Skills Do Entrepreurs Need? 3. Entrepreneurs in a Market Economy 4. Select a Type of Ownership 5. Develep a Business Plan 6. Identify and Meet a Market Need 7. Finance, Protect, and Insure Your Business 8. Choose Your Location and Set Up for Business 9. Market Your Business 10. Hire and Manage Staff 11. Use Technology 12. Record Keeping and Accounting 13. Financial Mangement 14. Meet Your Legal, Ethical, and Social Requirements 15. Growth in Today's Marketplace

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