Entrepreneurship: Instructor's Annotated Workbook

Entrepreneurship: Instructor's Annotated Workbook

by Irina Weisblat, Karel Sovak

Paperback

$50.00

Product Details

ISBN-13: 9781605259055
Publisher: Goodheart-Willcox Publisher
Publication date: 08/28/2012
Pages: 133
Product dimensions: 8.40(w) x 10.80(h) x 0.40(d)
Age Range: 14 - 17 Years

Table of Contents

Unit 1 Entrepreneurship 5

Chapter 1 Entrepreneurial Careers 5

Chapter 2 Business Plan 13

Chapter 3 Ethics and Social Responsibility 19

Unit 2 Explore the Opportunities 25

Chapter 4 Local and Global Opportunities 25

Chapter 5 Market Research 31

Chapter 6 Business Ownership 39

Unit 3 Building the Business 47

Chapter 7 Site Selection 47

Chapter 8 Legal Issues 55

Chapter 9 Business Funding 61

Unit 4 Examining the Four Ps of Marketing 67

Chapter 10 Product, Price, and Place 67

Chapter 11 Promotion and Selling 73

Chapter 12 Marketing Plan 79

Unit 5 Managing the Business 85

Chapter 13 Management Functions 85

Chapter 14 Human Resources Management 93

Chapter 15 Purchases and Inventory Management 101

Chapter 16 Risk Management 107

Chapter 17 Financial Management 115

Unit 6 Expanding and Exiting 121

Chapter 18 Business Growth 121

Chapter 19 Exit Strategies 127

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