Entry and Cooperative Strategies in International Business Expansion

Entry and Cooperative Strategies in International Business Expansion

by Yadong Luo
ISBN-10:
156720161X
ISBN-13:
9781567201611
Pub. Date:
07/30/1999
Publisher:
Bloomsbury Academic
ISBN-10:
156720161X
ISBN-13:
9781567201611
Pub. Date:
07/30/1999
Publisher:
Bloomsbury Academic
Entry and Cooperative Strategies in International Business Expansion

Entry and Cooperative Strategies in International Business Expansion

by Yadong Luo

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Overview

Globalization provides firms with tremendous opportunities as well as daunting challenges. International expansion has become a pervasive and prominent strategic response to global economic dynamics for a large number of companies. The success of such expansion depends on several of entry and cooperative strategies. Dr. Luo provides conceptual backgrounds, analytical frameworks, managerial insights, and business guidance for a firm's international expansion efforts. He illustrates how (entry mode), when (timing), where (location), and what (industry). He elaborates on cooperative strategies such as partner selection, joint venture negotiation, control, cooperation, and termination.

The book is written for international executives who are actively pursuing international market opportunities. It argues that managers need to formulate appropriate expansion strategies to achieve a sustainable and successful presence in the global marketplace. The book is also valuable for students and scholars of international business, global management, and strategic management.


Product Details

ISBN-13: 9781567201611
Publisher: Bloomsbury Academic
Publication date: 07/30/1999
Pages: 328
Product dimensions: 6.14(w) x 9.21(h) x 0.75(d)

About the Author

YADONG LUO is Associate Professor of International Business and Strategies at the University of Miami. He has published more than 60 jourbanal articles in international business. Before coming to the United States, Dr. Luo taught at leading universities in China and served as a provincial official in charge of international business in China for six years.

Table of Contents

Illustrations
Preface
Theoretical Perspectives
Concept and Importance
Dynamic Capability Perspective
Evolutionary Perspective
Global Integration Perspective
Entry Strategies
Location Selection
Entry Mode Selection
Timing of Entry
Industry Selection
Cooperative Strategies
Partner Selection
Sharing Arrangement and Control
Joint Venture Negotiation, Cooperation, and Termination

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