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Eric Sink on the Business of Software
     

Eric Sink on the Business of Software

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by Eric Sink
 

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Eric Sink on the Business of Software is a selection of the best and most popular essays from the author's website. This insightful collection of essays explore the business concerns that programmers face during the course of their careers—particularly those programmers who are small independent software vendors.

Sink also covers issues like

Overview

Eric Sink on the Business of Software is a selection of the best and most popular essays from the author's website. This insightful collection of essays explore the business concerns that programmers face during the course of their careers—particularly those programmers who are small independent software vendors.

Sink also covers issues like starting your own business, and then performing the hiring, marketing, and finances in a style that programmers understand, sprinkled with a touch of humor.

Table of Contents

  1. What Is a Small ISV?
  2. Whining by a Barrel of Rocks
  3. Starting Your Own Company
  4. Finance for Geeks
  5. Exploring Micro-ISVs
  6. First Report from My Micro-ISV
  7. Make More Mistakes
  8. Small ISVs: You Need Developers, Not Programmers
  9. Geeks Rule and MBAs Drool
  10. Hazards of Hiring
  11. Great Hacker != Great Hire
  12. My Comments on “Hitting the High Notes”
  13. Career Calculus
  14. Finding a Product Idea for Your Micro-ISV
  15. Marketing Is Not a Post-processing Step
  16. Choose Your Competition
  17. Act Your Age
  18. Geek Gauntlets
  19. Be Careful Where You Build
  20. The Game Is Afoot
  21. Going to a Trade Show
  22. Magazine Advertising Guide for Small ISVs
  23. Tenets of Transparency
  24. Product Pricing Primer
  25. Closing the Gap, Part 1
  26. Closing the Gap, Part 2

Product Details

ISBN-13:
9781590596234
Publisher:
Apress
Publication date:
03/20/2006
Series:
Expert's Voice Series
Edition description:
2006
Pages:
320
Product dimensions:
7.00(w) x 9.25(h) x 0.67(d)

Related Subjects

Meet the Author

Eric Sink graduated in 1990 from the University of Illinois with a degree in computer science. After living for a year in Spain, he spent five years at Spyglass, where he led the group that developed the Web browser later to become known as Internet Explorer. In 1997, Eric left Spyglass and founded SourceGear, which is now a leading vendor of version control tools. In 2002, SourceGear was honored by Inc. magazine as one of the 500 fastest-growing private companies in America.

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Eric Sink on the Business of Software 3.7 out of 5 based on 0 ratings. 3 reviews.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Alimony_Slave_in_MA More than 1 year ago
This is hands-down one of the best business books on software I have ever read. Eric Sink has obviously paid his dues in starting and managing a software business. Rather than talking down to his audience, he shares his insights, mistakes, and experiences as one entrepreneur to another. Sink writes exceptionally well. The book takes a series of blog (web log) articles written over a period of time and reorders them into an effective collection. Additional notes on many of the chapters help to tie the material together. Many of the blob postings ae still available on the Web, so you can get a sampling, but I'd still buy the book. Well worth every minute spent reading it!