In 2010, pioneering sociologist Catherine Hakim shocked the world with a provocative new theory: In addition to the three recognized personal assets (economic, cultural, and social capital), each individual has a fourth asseterotic capitalthat he or she can, and should, use to advance within society.
In this bold and controversial book, Hakim explores the applications and significance of erotic capital, challenging the disapproval meted out to women and men who use sex appeal to get ahead in life. Social scientists have paid little serious attention to these modes of personal empowerment, despite overwhelming evidence of their importance. In Erotic Capital, Hakim marshals a trove of research to show that rather than degrading those who employ it, erotic capital represents a powerful and potentially equalizing toolone that we scorn only to our own detriment.
|Product dimensions:||6.40(w) x 9.30(h) x 1.10(d)|
|Age Range:||13 - 18 Years|
About the Author
Catherine Hakim is a sociologist and Professor at the London School of Economics. An expert on women’s employment and family policy and the author of numerous books and more than one hundred papers on social science, she lives in London.
Table of Contents
Introduction: Erotic Capital and the Politics of Desire 1
Part I The Fourth Personal Asset and the New Sexual Politics
1 What Is Erotic Capital? 9
2 The Politics of Desire: The Difference Between Men and Women 31
3 Denial: Why Erotic Capital Has Been Suppressed 63
Part II How Erotic Capital Works in Everyday Life
4 The Lifetime Benefits of Erotic Capital 89
5 Modern Romance: How Erotic Capital Changes Relationships 115
6 No Money, No Honey: Selling Erotic Entertainment 135
7 Winner Takes All: The Business Value of Erotic Capital 163
Conclusion: The Power of Erotic Capital 189
Appendix A Measures of Erotic Capital 209
Appendix B Recent Sex Surveys 221