Essential Economics: A Guide for Business Students

Essential Economics: A Guide for Business Students

by Ken Ferguson



Product Details

ISBN-13: 9780333962978
Publisher: Macmillan Education UK
Publication date: 11/15/2001
Edition description: 2001
Pages: 288
Product dimensions: 7.44(w) x 9.69(h) x (d)

About the Author

KEN FERGUSON has wide experience in teaching economics, business studies and finance in higher education, further education and schools. Most recently he taught non-specialist first year undergraduates at Roehampton Institute in London.

Table of Contents

MICROECONOMICS.- An Introduction.- Consumer Theory.- Demand and Supply.- Elasticity.- Production.- Theory of the Firm I.- Theory of the Firm II.- Theory of the Firm III.- MACROECONOMICS.- The Circular Flow of Income.- Aggregate Demand I.- Aggregate Demand II.- Money and Banking.- Unemployment.- Inflation.- International Trade.- Answers to Questions.

What People are Saying About This

From the Publisher

... a concise and lucid account of the main concepts in economics. Mathematical applications are kept to a minimum and the book will appeal to those whose knowledge of maths is elementary.' – Roy Murphy, Bolton Institute

'There is a real problem with first year texts in economics: despite the move to semesters and modules which often mean that students study more subjects, the weight and scale of economics texts continues to increase. Ferguson is at introductory undergraduate level suited to the growing number of courses that want a background in economics for non-specialists.' – Ross MacKay, University College of North Wales, Bangor

'The strength of this text lies in its writing style and student friendliness. It is concise, the examples are clear and the case studies are useful. The variety of questions at the end of each chapter is extensive and aids comprehension for students which is important.' – Michael McCann, University of Derby

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