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Essential Elements for Brand Identity: 100 Principles for Designing Logos and Building Brands
     

Essential Elements for Brand Identity: 100 Principles for Designing Logos and Building Brands

by Kevin Budelmann, Yang Kim, Curt Wozniak
 

ISBN-10: 1592537936

ISBN-13: 9781592537938

Pub. Date: 04/01/2013

Publisher: Rockport Publishers

Design terms are often used inconsistently - or just as bad, interchangeably. This leads to confusion for designers as well as clients. New in paperback, Essential Elements for Brand Identity lays a foundation for brand building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design.

Overview

Design terms are often used inconsistently - or just as bad, interchangeably. This leads to confusion for designers as well as clients. New in paperback, Essential Elements for Brand Identity lays a foundation for brand building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design. It is a one-stop reference for connecting visual design elements for logos to branding concepts, and demonstrates core identity design principles through clear organization and a variety of sources and examples.

Through a cohesive structure that explores broader concepts in relation to graphic identities, identity programs, and brand identities, Essential Elements for Brand Identity links formal design concerns with business issues. Design students and seasoned brand managers alike will appreciate the pragmatic relevance of its content and be inspired by the representative body of work collected and presented throughout the book.

Product Details

ISBN-13:
9781592537938
Publisher:
Rockport Publishers
Publication date:
04/01/2013
Series:
Design Essentials Series
Pages:
208
Product dimensions:
8.50(w) x 9.90(h) x 0.60(d)

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