ISBN-10:
074946450X
ISBN-13:
9780749464509
Pub. Date:
02/28/2013
Publisher:
Kogan Page, Ltd.
Essential Law for Marketers / Edition 2

Essential Law for Marketers / Edition 2

by Ardi Kolah

Paperback

Current price is , Original price is $39.95. You

Temporarily Out of Stock Online

Please check back later for updated availability.

This item is available online through Marketplace sellers.

Product Details

ISBN-13: 9780749464509
Publisher: Kogan Page, Ltd.
Publication date: 02/28/2013
Series: Guru in a Bottle Series
Edition description: Second Edition
Pages: 376
Product dimensions: 6.30(w) x 9.20(h) x 0.75(d)

About the Author

Ardi Kolah is an accomplished author and speaker on sales & marketing and is ranked as one of the top 50 marketing gurus in the world by the Chartered Institute of Marketing alongside Philip Kotler, Seth Godin, Malcolm Gladwell, and Martin Lindstrom. Throughout his career, he has worked extensively with small and medium sized businesses to enhance results from their sales and marketing activities. He is an Advisor to the UK Government’s Business Secretary of State and has also worked with the BBC as a producer/reporter on news and current events.

Table of Contents

Foreword by Malcolm McDonald; Introduction; Making agreements in marketing; Making claims and statements in marketing; Liability for defective products; Intellectual property rights; Copyright; Data protection; Defamation; Advertising and labelling; Broadcasting; Licensing and mechandising; Sponsorship and hospitality; Promotions and incentives; Lobbying; Cybermarketing; Niche marketing; Ambush marketing; Appendix: useful sources of information.

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews