Pub. Date:
Kogan Page, Ltd.
Essential Law for Marketers / Edition 2

Essential Law for Marketers / Edition 2

by Ardi Kolah


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Product Details

ISBN-13: 9780749464509
Publisher: Kogan Page, Ltd.
Publication date: 02/28/2013
Series: Guru in a Bottle Series
Edition description: Second Edition
Pages: 376
Product dimensions: 6.30(w) x 9.20(h) x 0.75(d)

About the Author

Ardi Kolah is an accomplished author and speaker on sales & marketing and is ranked as one of the top 50 marketing gurus in the world by the Chartered Institute of Marketing alongside Philip Kotler, Seth Godin, Malcolm Gladwell, and Martin Lindstrom. Throughout his career, he has worked extensively with small and medium sized businesses to enhance results from their sales and marketing activities. He is an Advisor to the UK Government’s Business Secretary of State and has also worked with the BBC as a producer/reporter on news and current events.

Table of Contents

Foreword by Malcolm McDonald; Introduction; Making agreements in marketing; Making claims and statements in marketing; Liability for defective products; Intellectual property rights; Copyright; Data protection; Defamation; Advertising and labelling; Broadcasting; Licensing and mechandising; Sponsorship and hospitality; Promotions and incentives; Lobbying; Cybermarketing; Niche marketing; Ambush marketing; Appendix: useful sources of information.

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